Driving traffic to your website is one of the primary aspects towards promoting your business, service or self – online. Before we head into the “Hows” of it, let’s be real and understand the “Whys”.
Why would we want to go through all the trouble of getting huge traffic to our website if it’s not going to influence our sales or promotion in a “positive” way? Likewise, why would customers want to visit a website if they are not going to gain or benefited from it in any way?
So, providing them with things that they could return to should always be your main goal when working towards increasing traffic towards your website. Now, let’s have a look at the “Hows” part – the reason why you are here for.
The Strategic Publishing of New Contents
You might have already learn that publishing new contents on regular basis is one of the ways of improving traffic to your website. That’s very true, however if you are publishing contents that are of low quality or that which doesn’t offer anything new to the visitors, your contents are not going to make much of a difference towards your websites traffic. You could experience a small jump in numbers, though it’s not going to be consistent.
So, how to publish contents that are going to make the difference and bring about the much needed traffic to your website. The following points should help you achieve that.
• Post a minimum of 20 new contents in a month.
• Make sure they are all unique from what’s already available on the web.
• Take time to ensure these posts are without any errors, as these deplete the value of the post.
• Keep in mind that the contents should add value to the visitors.
You many think, how could a company offering services that are completely unrelated to blogging or writing, handle such kind of demands to keep their website up on the top and help run your business running lushly. The usually solution to this demand that most companies follow is to get a team that is dedicated towards maintain the content flow of their websites.
However, other top organizations have been known to pursue blogging services from exclusive “content development companies” who are expert at providing such blogging solutions for business of all kinds and types.
Optimize your Website to Search Engine
Google search is dominating the global search domains, hence, it is only smart that you work your website such that is Google friendly. By which we mean that your website must have undergone Search Engine Optimization (SEO) for better placement on Google search results.
Working along with the website’s contents and KeyWords infusions, SEO of a website can improve your business’s position on the global scale. Understanding Google’s algorithm and guidelines is very important when it come to optimizing your website. This is a daunting task, however here are few things that you can do immediately to improve the SEO of your site.
• Add descriptive titles that are accurate to the services you provide.
• Make sure the Tags you attach to your content are not misleading.
• Try to ensure that your website contents are easy on the load time.
Working on these aspects of your websites should eventually raise your website’s rank. However, is you are willing to put some extra money into this effort, you can buy page ranking subscriptions from Google on certain KeyWords for a premium. Also, you could hire a SEO service to do this delicate work for you.
Using the Social Tools
Next in this list is using the available Social Networking sites such as LinkedIn, Facebook, Google+, Twitter, YouTube, etc to your advantage and making them work as an advertising tool for your business or service. One of the most interesting aspects of these social sites is that they offer you a “share” feature. What you can do with this feature, is use them as a tool for advertising.
Advertisement as always and will always play a vital role in the promotion and expansion of any business. Only the advertising modes may differ. Here are few things that you can do, in order to make best use of these social networks.
• Provide widgets and buttons of the popular social networking site on your websites.
• Make it so that it is easy for the visitors to share your contents online.
• Link your contents to multiple social networks, any of it could prove to be a lucrative source.
• Participate on form discussions providing informed and informative comments.
All these efforts along with few videos about your services or business on YouTube should prove to be an effective alternative to the traditional modes of advertisement.
Following all these above steps should effectively improve your website’s traffic.