Having Website for every Mobile Application is Necessary?

A mobile application is simply a software that is designed to work on hand held devices like smart phones, tablet computers etc., These applications are specific to the operating system they are created for and different versions of the application are necessary to be used on different operating systems.

Mobile Application WebsiteApplications replacing mobile-optimized websites:

A mobile-optimized website is a website that is modified specifically to be viewed on mobile devices. Mobile applications have gained popularity in the recent years and almost every company is interested in creating a mobile application to replace their mobile-optimized websites when accessed from a smart phone or a tablet computer. The applications once installed in the devices are easy to access as they are facilitated with in-built browsers eliminating the requirement for a separate browser. Updates to the applications are neither time consuming nor difficult. As a result of their advantages many companies have opted to create mobile applications for their websites. The most commonly seen applications include banking, games, educational applications and online sales.

Can mobile applications eliminate websites?

Use of a mobile application does not eliminate the necessity of a website. Mobile applications have their own share of drawbacks. In cases where an operating system does not allow the use of an application or does not allow upgrades to a particular application; the user is declined the benefits of the upgrades and has to access the website. Whereas, a website is not dependent on the operating system it is accessed from. Hence a website is necessary and can never be replaced completely by a mobile application.

Applications dependent on websites

An application in general is a simpler and a much attractive version of a website. A website has no working procedure and can be easily worked on. Whereas an application requires the users to follow specific working procedure. Although these working procedures are simple they are highly necessary and these working procedures are not usually described in the application. The application’s working has to be made available to its users through the same things that they were implemented to eliminate, WEBSITES.  This is currently followed by all the application providers and the users are allowed access to the websites. These sites are available easily on the internet and provide general information about the application, the working procedure to be followed, services provided and also trouble shooting.

On the whole, mobile applications are just a simpler and easily accessible version of websites and can never replace them completely but are rather dependent on them.

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How to build your website across multiple devices and different browsers?

Regardless to the type of device our customers use when browsing through our website, they expect to have a great browsing experience. And the responsibility to give them that is ours. An easy to use website, that’s also compatible with the different browsers available, is a mandatory field that needs to be fulfilled in order to experience your website’s full online potential.

Few years ago optimizing the website to a standard screen resolution and running them on few browsers to test their credibility, was enough to be confidently publish the site and expect all the visitors to experience a roughly similar web experience. Some of the users may notice minor issues such as greater display resolution or different fonts, etc. However, mostly the appearance of the website was constant overall, in spite of OS difference or browser difference.

But, in today’s world people are not confined to just few different browsers and even fewer OSs on their desktop or laptop computers, they are now free to access the web for anywhere through any of the mobile devices available with hundreds of different display capabilities – smart phones, tablets, of course PCs and even TVs. Also, people have become accustomed to accessing these different devices simultaneously and syncing them between each other.

K2B Solutions - Responsive Web Design

So, how do we ensure that the browsing experience is uniform and best for all our website visitors? Here are few steps that you can take in order to ensure that.

Analyzing your traffic and customer interactions

It is of primary importance to immediately understand the visitors to your website. What type of device they are using? What type of content they are accessing? Etc. When, with your analysis you realize that the visitors using mobile devices to access your website averages above 10% of the total, then it is time for you to make the necessary changes to your website to make it mobile optimized. And optimizing the contents of your site to be more customers centric (i.e. contents for which visitors access your website) will grant you better traffic flow.

Responsive Web Designing

As we have seen, to improve the user experience of visitors using mobile devices to access your website, it is important we make our websites mobile optimized. And one such way of optimizing our website is using Responsive Web Designing (RWD.) RWD ensures that the contents of the existing web pages are uniformly displayed on various screen sizes and across different platforms. This is all done without having to create a separate website for mobile viewing alone. This is a much simpler option which can be used when you do not require advanced features on your web pages. RWD resizes your web pages to perfectly fit within all the different screen without the need of zooming or side scrolling.

Dedicate Website for the Mobiles

Certain websites require more complex functionality such as user interactions, etc in such a case we recommend the development of mobile specific websites. A website with pages that are specifically designed to be used on mobile devices – higher visibility, faster load time, seamless design, easy form interactions are some of the features this option allows. Websites selling products on the web or websites with requires constant interactions with other visitors can make use of this type of mobile optimization optimally.

Making Browser Specific Changes

Apart for optimizing the websites to be compatible for mobile device viewing, it is also necessary to optimize them to be compatible with the browsers available to the users without any issues.

There were days when you had to have all the different browsers open individually, and check for issues or incompatibility between your website updates and the browsers. When found, you had to again individually make the necessary changes to the coding based on the issue, on a completely setup. This was a time consuming process as multiple changes to multiple page layouts meant, work on them forever.

However, with the advent of newer technologies – HTML 5 and CSS 3 – and better means to make the changes, this process has become much easier. Now, coding the contents based on the browser market you want to engage or conquer will allow you to successfully optimize you web contents to be compatible with the different web browsers.

It is a known fact that with regards web technology, it is possible for the websites to work as good as it can even when something is quite not right. Which when compared with other programming environment is above notches, as even the mistake there will completely cripple it.

Hence, make sure you make necessary change whenever any issue is found on the websites, to provide your customers with the best user experience; to keep your business or service going to greater heights.

What you need to do to make your e-commerce website mobile-friendly?

You have an e-commerce website for your online business. Well done. But, is it mobile-friendly? If no, then that may be the main reason why your website is not preferred by most users for shopping.

Because, in the recent past days, more and more people are turning to their handheld devices like mobile phones and tablets to access the web. So, it is important that your e-commerce website must not only be user-friendly but also be mobile-friendly.
Mobile-ecommerce-storeFurthermore, the web design must be conductive in order to make the e-commerce portion of the website navigation-friendly, i.e., easily accessible for users. Always keep in mind that the users may not have enough patience and also may easily get frustrated. So, make sure that the users must stay on your e-commerce website, and they can able to complete the purchase or transaction in a timely manner.

So, are you ready to make your e-commerce website mobile-friendly? If yes, here are the three ways to go about achieving your goal.

  • Keep everything simple: Never make the navigational system overly confusing; always make it simple and easy. Ensure that the users can able to view a clear and concise navigational path towards buying your products or services. Once your e-commerce mobile website is developed, imagine that you have never used the website and look out the website at your customer’s perspective. Then customize your website to meet all your customer’s requirements. Always make your website simple, fast and easy, and also make your navigational links obvious. If everything in your e-commerce website is concise, quick and smooth, then the number of purchasers using your site will be increased, which in turn increases your retention rate and profits.
  • Make your e-commerce website responsive: A responsive web design is an approach in which the information from a website is converted to fit different types of devices such as mobile phones and tablets. To provide an optimal viewing experience to your users, make your e-commerce website responsive. When your website is responsive, it makes it much simpler for the users to access what they need from your website. The most important things, such as products, services and the e-commerce portion, have to pop right out at the customer, allowing them to have a quick and on the go access to the mobile commerce portion, and hence successfully complete their purchases.
  • Use WordPress to build your website: WordPress is an open source blogging tool that provides a huge variety of plug-ins and enables you to build an effective mobile-friendly websites easily. For example, WP touch is one of the plug-ins that will make your e-commerce website mobile-friendly and accessible. That is, this plug-in allows the users to see a mobile version of your e-commerce website on their mobile phones. In case, if you don’t have WordPress, then you can still use other ways to make your e-commerce website mobile-friendly. So many methods and approaches are available to make an e-commerce website mobile-friendly. So, choose a best one for your e-commerce site to achieve what you need.

At K2B Solutions, our expert web design and development team can help to make your e-commerce website more mobile-friendly for your users. We set up WordPress through your e-commerce website to make the entire process simple.  Also, we make the navigational links simpler and concise, and thus make your e-commerce website responsive, which can help retain your customers and maximize profits for your online business.