Top 10 Technology Trends of 2016

Top 10 Technology Trends of 2016 – Inforgraphic

The new year has began and lot of us expect many new thing to happen this year. 2016 is said to be a year with lot of surprises for the technology industries like web designing and development industry, virtual and augmented reality industry, Smart devices industry and many other. This infographic depicts the very important, top 10 technology trends of 2016.

Top Technology Trends

Infographic: K2B Solutions, the top-notch web design company in India, have expertise in PHP, Android, iOS, eCommerce, WordPress and more technologies. We have a very good expert team of qualified professionals who provide customized and quality web and mobile app services to our global clients.

Want to rebrand your product or business? Here is what you need to do

Rebranding

You might have read an article on “Rebranding – Will it be your next big decision?” that we posted a couple of days back. The article concentrated more on what is rebranding and the pros and cons of rebranding your business or product. This article will educate you on how to rebrand your company or product and also the steps involved in rebranding.

A quick recap:

Rebranding is a something you do to re-create your business with new strategies or even with some changes to your website deign, logo design or rarely changing the company name completely. Rebranding not only helps you to stay updated with the recent trends but also makes your customer believe that their favourite company/organization is up to date.

Rebranding – What you need to do?

As the process of rebranding sets a new lifestyle to you and your company, you need to be very careful and concentrated in the process. Here are few things to consider or to take care before/while rebranding your business.

Evaluate – Means a lot:

This step might be one long process as it is the initial and the most important of all other steps that are about to follow. A SWOT (Strength, Weakness, Opportunities, Threats) analysis is crucial to proceed with anything.

Employees and Stakeholders of your company are important and their feedback is more valuable than anything else. Sometimes even the customer feedback means a lot. These feedbacks are always genuine and honest that helps in most situation to understand the company. The evaluation of the current culture is more close to that of the brand audit in-house. Get feedback (Imperative) and proceed further.

State – Be clear:

State your goals clearly and stay focused to avoid any hassle. During rebranding, everything from mission to the vision of the company changes to give everything a new look. This clear strategy helps your company’s employees to contribute towards the growth i.e. it helps your employees to look clearly at their individual roles and the roles of the team that makes the company grow. From this act, your employees can build a work environment that matches your goal.

Deliver – Make understand:

Once the core values and principles are in the place, it’s time to deliver it your stakeholders and employees of the company. But, how? Personal meetings with the employees and the stakeholders are the apt way to make things turn around.

Don’t just deliver, make people live your vision towards the company. Be direct and honest to make everyone understand what your vision is going to do to the company and its population. The app word that makes things happen is ‘Sell’. Sell things but don’t market them as marketing will not work with your employees and the stakeholders.

Execute – Even to the fresher:

Now you have done with implementing everything to the onboard or in-house employees and stakeholders. But, what if the new intake doesn’t know much? Then there is some trouble. Implement your core value and the company’s vision in the hiring process.

If the new intake knows everything about the company’s values and it mission/vision, then your are complete on the safer side. This step makes your feel comfortable and has a united team that knows everything about the company.

Author Bio:
A graduate in Engineering and Journalism with a passion for photography and travel, Dhinesh Rajarathinam loves to write about various niches from arts to technology. He is currently working as a Technical Content Writer in K2B Solutions, a leading Web and Mobile App Development Company in India.

Social Media Marketing – A Boon for Your Business

With increasing market demands, Social Media is sure to take the world of sales and marketing to greater heights. Facebook is leading the race followed by Google+ and twitter. Social shopping is taking up its head as 74% of online users use social media. Modern day marketers use it as the primary platform to announce or launch their product and business services.

As a result of a research, K2B Solutions’ digital marketing team designed this infographic on Social media marketing and its impact on business.

Social-media-infographic

 

Top Tips – Effective ways to drive traffic to your website!

Driving traffic to your website is one of the primary aspects towards promoting your business, service or self – online. Before we head into the “Hows” of it, let’s be real and understand the “Whys”.

Why would we want to go through all the trouble of getting huge traffic to our website if it’s not going to influence our sales or promotion in a “positive” way? Likewise, why would customers want to visit a website if they are not going to gain or benefited from it in any way?

So, providing them with things that they could return to should always be your main goal when working towards increasing traffic towards your website. Now, let’s have a look at the “Hows” part – the reason why you are here for.

Traffic-SEOThe Strategic Publishing of New Contents

You might have already learn that publishing new contents on regular basis is one of the ways of improving traffic to your website. That’s very true, however if you are publishing contents that are of low quality or that which doesn’t offer anything new to the visitors, your contents are not going to make much of a difference towards your websites traffic. You could experience a small jump in numbers, though it’s not going to be consistent.

So, how to publish contents that are going to make the difference and bring about the much needed traffic to your website. The following points should help you achieve that.

•    Post a minimum of 20 new contents in a month.
•    Make sure they are all unique from what’s already available on the web.
•    Take time to ensure these posts are without any errors, as these deplete the value of the post.
•    Keep in mind that the contents should add value to the visitors.

You many think, how could a company offering services that are completely unrelated to blogging or writing, handle such kind of demands to keep their website up on the top and help run your business running lushly. The usually solution to this demand that most companies follow is to get a team that is dedicated towards maintain the content flow of their websites.

However, other top organizations have been known to pursue blogging services from exclusive “content development companies” who are expert at providing such blogging solutions for business of all kinds and types.

Optimize your Website to  Search Engine

Google search is dominating the global search domains, hence, it is only smart that you work your website such that is Google friendly. By which we mean that your website must have undergone Search Engine Optimization (SEO) for better placement on Google search results.

Working along with the website’s contents and KeyWords infusions, SEO of a website can improve your business’s position on the global scale. Understanding Google’s algorithm and guidelines is very important when it come to optimizing your website. This is a daunting task, however here are few things that you can do immediately to improve the SEO of your site.

•    Add descriptive titles that are accurate to the services you provide.
•    Make sure the Tags you attach to your content are not misleading.
•    Try to ensure that your website contents are easy on the load time.

Working on these aspects of your websites should eventually raise your website’s rank. However, is you are willing to put some extra money into this effort, you can buy page ranking subscriptions from Google on certain KeyWords for a premium. Also, you could hire a SEO service to do this delicate work for you.

Using the Social Tools

Next in this list is using the available Social Networking sites such as LinkedIn, Facebook, Google+, Twitter, YouTube, etc to your advantage and making them work as an advertising tool for your business or service. One of the most interesting aspects of these social sites is that they offer you a “share” feature. What you can do with this feature, is use them as a tool for advertising.

Advertisement as always and will always play a vital role in the promotion and expansion of any business. Only the advertising modes may differ. Here are few things that you can do, in order to make best use of these social networks.

•    Provide widgets and buttons of the popular social networking site on your websites.
•    Make it so that it is easy for the visitors to share your contents online.
•    Link your contents to multiple social networks, any of it could prove to be a lucrative source.
•    Participate on form discussions providing informed and informative comments.

All these efforts along with few videos about your services or business on YouTube should prove to be an effective alternative to the traditional modes of advertisement.

Following all these above steps should effectively improve your website’s traffic.

Options to list your website on top via online traffic!

How do you increase traffic to your websites? A question that has been a topic of discussion, on many occasions. Also, to which the answers are numerous. However, most of these answers all point to certain key factors that make up for major impact on your websites. They are Quality Content, Social Networking and Good Web Design.

Increasing the traffic flow to any website is a concern for any business or service that is striving to take a foot hold through online means. This is because more traffic naturally means more business possibilities and prospects of growth. To this end many companies go to great levels and greater financial strains in order to attain and sustain peek traffic to this websites.

Traffic rankingSo, can you too compete and expect to see results in areas where the big fish are dominating? Following are some ways and methods you can consider, that will help you sustain in the competition and improve your website’s traffic.

1- Content

There is always a demand for good and quality content, it doesn’t matter how tough the competitions are, but, content that is rich and original will keep your customers coming back to you. Here are some tips to help you with that.

Great Beginning – Title

What other better way is there to attract people to your content than a catchy and resourceful title? Title of an article is the first thing that a reader will see before getting to your article. And that usually will be the only thing they will be seeing, if it isn’t driving them forward. So, spend time on your titles and come up with attractive captions that can hook a reader in a glance and spike there interest to a level beyond their resistance.

The Content

It is important to understand, that reader are here to gain something from your article. So, it is very important to provide them with just that. So, making sure your content is rich with information and proves to be a source where your readers can learn something from it, addresses this need. Ensuring this can greatly boost the value of your content.

Never post a duplicate of another website, because this will put yours right at the bottom of the order.

Covering one sector of audience and offering them the best of what they can get, will dramatically increase your web’s traffic with one section of people. This is much better than trying to cover a wider range of audience and not being able to deliver such high quality of content. For this you could either start a web on topic related to your interest, or one based a topic that is least covered (This will require research on its own).

Final Touches

Giving the proper finishing touches can make the difference between “another article” and “right article”. These include Meta Descriptions, Keywords and Tags to your article. Posting your content under the right category and linking them with suitable tags and keywords is a very important step, that, if ignored is going to deprive your website off potentially great traffic. However, don’t overdo them though.

2-Social Networking

As your contents become more and more likable, your readers would want to share it, thus creating contents that are easily sharable through networking sites is mandatory for a successful website.

Twitter, Facebook, Google+, Pinstrip, Instagram are some of the major networking site that you effectively can use for this purpose. Making sure that you have a greater presence in these will improve your traffic by multi-folds, as sharing and following becomes a necessary step towards getting higher recognition and exposure.

Interacting with your readers and creating opportunities where they are motivated to interact, comment, follow and write on your forms is also part of networking. The more networked you are, the higher the probability for greater website traffic.

Apart from getting your website linked to these sites, you can also make internal links. That is creating links to your older posts within newer post, where appropriate.

Advertising

Of various modes of marketing, advertising has had the primary position for centuries. This holds true with our need for more traffic too.

There are both offline and online methods to advertise your website. The most obvious means of offline advertising is through word of mouth; tell everyone you know and get to know about your website – newspapers, magazines, etc are other mediums that you can make use of.

The online methods would involve buying advertising packages available in search engine majors, such as Google, Microsoft, Yahoo, etc.

3-Good Web Design

The look and layout of your website is another factor that is going to play a vital role in retaining and attracting customers and tempting them to return often. Making sure that your website’s design matches that of what you are offering is the first step towards it.

A simple and sharp web interface will go a long way in being attractive. The layout will be simple to handle and easy to navigate around. This keeps the visitors and potential customers from getting lost and frustrated.

Make your website optimized for mobile devices. As more and more are accessing the internet via their smartphones and tables, it is only obvious that optimization of your website to suit these needs is next to immediate.

These are some of the best proven and tested ways to improve the traffic for your websites.

SEO tools that assist you to optimize your website

Are you thinking about managing your website? Have you even been spending few hours in a day to optimize your website? Are you not getting close to the results that you are expected to achieve?

Yes, these are definitely the challenging tasks that most SEOs have to meet in their daily activities. There are so many things to do that it seems you have to do them by yourself, or you need to hire an SEO agency to do the job for you.
Top-SEO-ToolsIf you are planning to do it by yourself, you need to get some good SEO tools that will help you to optimize your website more efficiently. SEO tools are very well known for assisting you in your SEO campaign in a more relaxed and convenient way and also in a quick manner at the same time.

The following are some of the tools that assist you to optimize your website:

  • AdWords Keyword Tool
  • SEO by Yoast
  • Majestic SEO
  • Google Analysis
  • Google Drive
  • Advanced Web Ranking
  • Google Webmaster Tool
  • Ahrefs

AdWords Keyword Tool: This is a great tool to start with, especially for the beginners SEOs. This tool is an external keyword suggestion tool provided through Google AdWords. It provides detailed information about the competition in the industry and about researching keywords whether locally or globally.

SEO by Yoast: This tool is really an efficient tool for optimizing your webpage effectively. It works perfectly when you optimize your website content with the help of different steps of SEO.

Majestic SEO: This tool is a beginner-friendly tool for SEO, helps you to determine the backlink strategy from competition by comparing them with your business. This tool will also show your backlink’s history, and also can gather information from others into your own tools through API as the Link Intelligence.

Google Analysis: This is a handy tool for SEOs in their SEO campaign, as it helps in getting you informed of the URL as well as blog analysis including its traffic, target audience and conversations.

Google Drive: This tool is formerly known as Google Docs. It has the ability to use XPath that will allow you to inspect and verify the external web data such as web contents, Meta descriptions, page rank and titles.

Advanced Web Ranking: This is an SEO tool that will help you to search outranked keywords. It also assists you to evolve in the SEO proposal that supplies the most top Return on Investment or ROI. This tool will also analyze your steps in link building, and shows your search ranks and also produces an automatic operation of reports.

Google Webmaster Tool: The service provided by this tool will help SEOs to track their website’s indexing status, sitemaps, most keyword hits, and a loop of links into their website including both external and internal.

Ahrefs: This tool will help you to find out what keywords your competitors are targeting. Also, it will investigate links in which the database can boast over 50 billion URLs.

Meta Tag Extractor: This is a strong tool that will extract any website’s meta tags, useful information in decisive that keywords area unit serving to the rivalries website rank higher than yours.

HTML Optimizer: This is a handy tool that helps you to remove all the extra white spacing in your HTML website. It also helps in optimizing your websites for faster load speed.

Why Social Media Marketing is better than Traditional Marketing?

In today’s ever-changing and fast-paced world, social media marketing has revolutionized the way how companies and business people interact with their clients, partners, dealers, suppliers and others who are important to their businesses.
Social-Media-Vs-Traditional
Even traditional media, such as television, radio, magazines and newspapers, is also partly moved online where they can easily share their information to a huge number of people all around the world.

Today, marketers are questioning the real differences between traditional marketing and social marketing. Is social marketing is really better than traditional marketing? Let us look at the benefits of social media campaigns in comparison to the conventional marketing strategies.

Social Media is cheaper: The major advantage of using social media for marketing or promoting is that it costs nothing for businesses to set up social media accounts. Using social media, businesses can reach a lot of people for a fraction of the cost than they can reach through traditional media. Social media not only makes your business promotion easy, but also allows you to do it with free cost.

Effective One-on-one communication: Social media marketing enables most companies to have a conversation with the people, who are important to their business, in such a way that few promotional tools can make. The conversational nature and the easy accessibility enable businesses to easily connect with their clients one-on-one. Using social media, they can respond to their customers’ or others’ comments, feedbacks and posts everything instantaneously and vice versa the way they do business.

Generate pre-qualified traffic: If you use social media for marketing, then it is easy for you to drive pre-qualified traffic to your website, and thus generate sales and profits. Generally, people who are interested in your company will follow your company social pages regularly. So, in order to attract many people and make them visit your website, you can post updates on social networks regarding your new products, offers, discounts, and run exclusive promotions. Even though, it is possible to generate traffic by using traditional media, the prospects that are gained through social media would be definitely warm leads.

Flexibility and adaptability with campaigns: Suppose, if you have signed off on traditional marketing campaigns such as newspapers, magazines, television or radio advertising, then you will be having some restrictions on the changes that you can make, without acquiring a huge amount of cost. However, if you use social marketing, you will have the adaptability and flexibility to include or remove promotions, and also you can make changes to your campaigns through social networking websites at a moment’s notice with very less set up time needed.

Easily evaluate the results: You can able to easily evaluate social media campaigns by using social network analysis software such as Google Analytics, Facebook Insights, and so on. This software helps you to find the metrics such as how many users clicked on links, how many people shared the links with their community, and which network refers the highest traffic to your website. Whereas, measuring the success of conventional offline campaigns like advertising or public relations is very difficult.

Therefore, social media has become a very important channel for news as well as information distribution and utilization that has taken over the benefits of traditional media. That is, social media has replaced the traditional media significantly by presenting great information consumption and distribution channel. Furthermore, the recent trend shows that the popularity of social media has grown over the past few years, and also the growth remains the same trend.