Project Management – Do it the best way to succeed

Businesses are now evolving to newer heights and the practices are changing according to the needs of the businesses and customers. Project management is a tedious task as it involves time and money and even a small damage might cost high. When done properly, it might help save time along with bringing in proper prospects. Many software development companies and also web and mobile apps development companies are focusing more on project management techniques to improve the performance. This infographic has everything you need to know about proper project management.


Rebranding – Will it be your next big decision?


Why should I do? Will it eat my business leaving me empty? If not, then how will it profit me and my business? Will my customer stay on board if I do so?

These are some questions that commonly arise when you think of rebranding. What is rebranding? Rebranding is a process in which one change their brand logo, tagline, website and sometimes even the company/brand name. It doesn’t happen all of a sudden. It is a difficult process that involves a lot of effort and time along with some huge sum and plenty resources.Rebranding is the bridge from OLD to NEW. Concept 3D illustration.

Why should I do?

If you are a customer-centric company, then rebranding is sure to help/offer you with its full impact. As said before, rebranding involves a process in which something changes (be it a logo, a website or a workplace) to make it look or seem modern and attracted by and relevant to the end customers. Rebranding gives a new look to your overall business and even your organization. It states that you are up to date and sticking up with the modern society and your customers.

Will it eat my business leaving me empty?

This question is hypothetical. Sometimes the answer is ‘yes’. But don’t panic. Rebranding is sure to take you and your business to a new level that you dreamt, only if the correct and appropriate process with a detailed plan is followed. The process of rebranding fails and lets you down only when the process is followed/executed.

If not, then how will it profit me and my business?

Will it lend some profit or brand awareness? The answer is obvious – YES. The following couple of points is the primary advantages of rebranding.

  1. More that what you think. You customer are sure to love the changes your company does. Rebranding tells that you are updated and committed. Which attracts your audience and makes them repeated customers.
  2. New brand or rebranding always has the reach with the help of the newcomer advantage which reflects very much on your profit.

Will my customer stay on board if I do so?

As said rebranding a company is a head breaking process. But if it is done good and with proper rebranding strategy, then you are sure to yield what you expected and sometimes more that what you think. You customer are sure to love the changes your company does. Whatever it be, say a logo change, a website revamp or even a brand name change, your customer like their brand to be unique. When you satisfy their expectation, you and your brand are sure to be in the top list beating down the competitors.

You keep changing your look according to the changing society. The same applies for companies and brands. Stay up and stick with the modern world to beat down your competitors.

To know how to rebrand your business, you have to wait for few more days where we will post an article explaining the detailed process.

Author Bio:
A graduate in Engineering and Journalism with a passion for photography and travel, Dhinesh Rajarathinam loves to write about various niches from arts to technology. He is currently working as a Technical Content Writer in K2B Solutions, a leading Web and Mobile App Development Company in India.

Instant Article – Facebook‘s new launch for journalists

As the innovator of many things, Facebook has stepped its foot to help Journalists and even the reader. Yes, Facebook has launched a new feature called Instant Article which helps readers to view easily and read articles, shared over the Facebook, on their mobile app’s news feed. After months of continuing rumors, they rebelled and launched this feature last week. The debut is greeted with articles which contain rich media (images, video) from top publishers like National Geographic, The New York Times, NBC, BuzzFeed, BBC News, The Atlantic, The Guardian, Bild and Spiegel.


What will it do in the newsfeed?

Everyone knows that Facebook will try to do things differently and will succeed at that task. The same happened in the Instant Article feature. As reported by Facebook, it takes eight seconds on average to load an article on Facebook. But, Instant Article is so fast that it loads articles ten times faster that that of mobile read articles.

Instant Articles are not only faster but also have many attractive features that help publisher to bring their stories to life. It has one feature where the videos play when scrolled. These articles come with inline comments i.e. one can easily comment on the individual parts of the article. There is also a zoom-in feature and high-resolution photos that help viewers to view images easily and conveniently.

Facebook allows the publisher to sell ads if they wish which is an attractive and very useful feature for the publishers. They are also allowed to track the articles metrics using a tool called comScore or they are given the freedom to deploy their tool to track metrics.

Why is it so useful to the publishers?

It is going to be one revolutionary tool for every publisher as it has some features that a publisher requires.

  • comScore traffic measurement compatibility
  • Google Analytics compatibility
  • Internal analytic tools compatibility
  • Monetization

Author Bio:

A graduate in Engineering and Journalism with a passion for photography and travel, Dhinesh Rajarathinam loves to write about various niches from arts to technology. He is currently working as a Technical Content Writer in K2B Solutions, a leading Web and Mobile App Development Company in India.

Top 6 trends and technologies that’s changing our future!

We have heard that “necessity is the mother of all inventions”, however, what is driving our innovations in modern times, is more than just necessity, it’s our “need” for futurization – meeting the technologies that we see in Sc-Fi movies!

To fulfill these needs of ours is what some have taken as their quest. Hence, we are bombarded with overwhelming number of new techs, every now and then. However, only few really capture our wonder and leave us in awe. Here are a few that did so.Top-6-trends-technology1.Staying Connected

We have already experienced how convenient it is, when our various devises such as smart phones, laptops and desktop computers are connected via network and make possible for a synced experience. Now, there is our TVs, watches, eye-wares and even cars capable of staying connected with each other and offering us unworldly comfort and accessibility.

This user pleasure doesn’t seem to stop there; with our fridges, heaters, electric meter and other appliances being able to stay connected and communicate between each other, the possibilities of this technology is practically – limitless.

2.Wear Them Too

Closely working in tandem with the above tech, the trend for having devices that are wearable is the “talk of town”. You wear them where you go, from activity bands and Google glasses to smart clothing and smart helmets; the wearable device trend is fast catching on and is leading every tech company out there to wage a war of innovation. These devices can keep track of their user’s daily activities and habits, to provide them with the right information – before they ask for it – how good of a future is that?

3.The (AR) Augmented Reality

Anyone who has seen Augmented Reality in action will know immediately that mankind has made a breakthrough with this technology. Like touch screens that changed the way we use some of our devices, the AR has the power to alter our realty to a whole new level. This amazing technology connects the virtual world with the physical world seamlessly. And with the type of connectivity we can envision being available in our coming future, this AR can open-up an engaging user experience across its digital space.

4.Algorithm to Learning

Now, with Google searches and email spam filtering we understand how our usage history and data can influence the future results. However, this is getting to be obsolete, as newer and more powerful technology is on its way. Called the Machine Learning Algorithm – this technology is based on the advancement in the algorithm of data collection and analysis. The algorithm is such that the system learns, develops and adapts to one’s personal usage, thus becoming capable of predicting and suggesting your future engagements.


Smartphone’s these days are probably used by more than half the human population on earth. They are with us right through the day, now they can collect information on our day-to-day activities and provide related recommendations, for example on what we can eat, where we can go, what we can read, etc. The mHealth’s potential to direct and improve the lifestyle of numerous users is unparalleled.

6.Print in 3D

The creative possibilities of 3D printing are only left to your imagination. From artistic creations to business potentials, like for sampling architecture or house planning and designing, this technology is beyond the capabilities of any other printer you might have known before. Being able to literally print solid objects, 3D printing could become a perfect business potential.

Companies would no longer need to keep a warehouse of spares – they can just print them into existence!

Other trends that could make some major influences on future lifestyle:


Online courses have been around for a long time now, however, its practicality when compared to traditional certification methods, was very negligible. This seems to be changing though, as lot and lot more of students are enrolling on these online certification courses.

Even physical universities have started to offer many online certification courses for their students; this includes globally top ranking universities.

Virtual Money

Have you heard of bit coins? If not – then, they can be considered as something that’s effectively equal to our physical currency, only now they are Virtual. Thus, unlike debit cards or credit cards that represent physical cash that can be used online, these virtual money are on a different level. They are currency on their own rights. Which, you can use to make your purchases or other transactions.

How, effective this will be is left for the future to decide.

How does augmented reality works?

Augmented Reality or AR is a cutting-edge technology that enables a digitally enhanced view of the real world. It is alive, either direct or indirect, view of physical and real-world environment in which elements are improved by computer-generated sensory input such as video, audio, graphics or GPS data.

The possibilities of Augmented Reality are nearly endless. It enhances one’s current perception of reality. Using Augmented Reality, the artificial information about the environment as well as its objects can be overlaid on the real world.

The main objective of Augmented Reality is to build a system in which the user cannot be able to find out the exact differences between the virtual amplification and the real world. Hence, Augmented Reality is used in almost all industries today.

Now, let’s take a look at how augmented reality actually works. This will give you a pretty knowledge of why and where we are with Augmented Reality applications, and what is going to take this technology up to the next level.

To understand the process clearly, we will break the process down into the necessary components that make Augmented Reality possible.

There are different options, such as a projector that can be placed on the top of the surface you want to augment, or the another common one, a monitor or television that provides a clear view of reality through a remote camera, and also the power to display graphic information based on the things that are added by the production team in their broadcast studios or your computer hardware.

Also, you have some other devices for other senses like a glove or earpiece that could provide more information to both the sense of touch or hearing. Whatever may be, something must be there in between your organic senses to allow them to transform an unseen stimulus into something that you can able to detect.

Window on the world:

The first and foremost thing that you need for Augment Reality is absolutely some reality. If you have some reality, then you can possibly create an exclusive virtual world. So, the main thing that you need for Augmented Reality is a window on the world. Either a remote view through a video screen, or the location with which you want to augment, you need the canvas of reality to add information. If there is no reality, there is no Augmented Reality.

Augmented Reality display device:

After getting your background environment, you need to think about the way of displaying the augmentations. The main idea of Augmented Reality is to provide information about your environment, that is, otherwise not detectable to your naked senses. So, to make this to work, you need a method of exhibiting those annotations that would not normally exist. Most often, an effective frame is needed through which you can look at the world. The typical examples are mobile phones, head mounted display like a visor or glasses, heads up display, or tablets.

The second option is the Internet, which is the great source of freely accessible data. For example, Wikipedia, Facebook, Flickr, Twitter, etc., are some of the sources where you can able to retrieve data such as photos, telephone numbers, status updates, likes, dislikes, and so on.


No matter wherever you retrieve information, you need a live connection to that information for Augmented Reality to work. You need to use high-speed cables to have a direct and flawless connection between the computer and your windows on the world, i.e., your Augmented Reality display device. For consistent Augmented Reality experience, the user must rely heavily on coverage and speed of the Internet connection.


The hardware is in place; however, there is a lot of reality out there and a huge amount of information on the Internet for your Augmented Reality display device to connect to. Now, you need some software to recognize what is coming into your device from the outside environment, call up the needed information according to that, and then instruct your mobile device or HMD to display and overlay the data flawlessly.

However, you will require some graphics processing hardware that works appropriately for the initial recognition part of the process and also having the capacity to generate the augmentations for the users to view. Moreover, all of these have to be done in real-time for it to work.

The initial recognition part includes using GPS to track the user’s location instead of having to rely on the software to perfectly identify the user’s environment based on a view of information through the lens of your mobile device.

Perhaps one of the difficult tasks of all is nothing but tracking the virtual objects and render them perfectly in 3D, so that the users can able to move through their environment while still receiving perfect annotations of what they view.

It might be possible for an application to pull in 3D information of absolutely everything in a scene. Hence, it is significant to have something that is both selective and self-effacing as well. This is nothing but augmented reality, and both the augmentations and the reality are just as imperative as one another.


These are the elements that made Augmented Reality possible. If you manage to complete that chain from one end to another, then you can have a system that works well, and is hopefully useful at the same time.

Recent trends in internet technologies 2014!

Today’s life is definitely dominated by the prevailing technology of the internet. Every phase of our life is either directly or indirectly connected with various existing internet technologies such as the internet of electronic things, wearable devices, augmented reality, big data & machine learning algorithms, mHealth technologies, 3D printing, Intraday delivery, mobile payment & virtual currencies, electric cars, and e-learning.
Internet-TechnologyAlmost all electronic devices are now connected to the internet. Initially electronic devices, such as personal computers, notebooks, tablets and mobile phones, were the only things connected to the internet, but later on, some more have been added such as televisions, cars, glasses and watches.

Subsequently, the things like refrigerators, electric meters, hoovers, and many more will also be connected in the future. However, these smart devices are not only just connected to the internet, but also will provide contextual relevance and a smooth experience to the users.  So, these devices are expected to have higher adoption rates, linking every part of our lives.

Next, wearable technology is going to be a big buzz in the year 2014. Some products like activity bands, smart helmets, smart clothing and Google Glass are all equipped with interconnected devices powered by the internet. While wearable watches are already available in the market even they have very limited functionality.

And, Google Glass is getting closer to the consumer, introducing a new trend in the market, where web-based information is directly integrated into our daily activities. The launch of Google Glass in the year 2014 will definitely lead to a greater growth in the market. This will shorten the distance between the technology and the users by allowing them to augment their day-to-day activities such as buying products by merely scanning them from a magazine, watching a video on the cover of a newspaper, taking photos and videos, etc.

Furthermore, it is expected that the technology is going to merge with clothing too. For example: Smart Shoes from Adidas will be having an integrated accelerometer, Bluetooth and a gyroscope, which will motivate the user to do exercises.

Another new technology that is having great impact in this modern world is the augmented reality, i.e., the apps that connect the physical world and the virtual world. It is the assimilation of digital information with live video or the user’s surroundings in real time. It is predicted that the market for augmented reality mobile apps is going to grow rapidly during this year. According to the report given by Juniper Research, the revenue will expected to reach $5.2 billion by the year 2017.
However, traditional analytics has become outdated, and the future of technology is going to be shaped by machine learning algorithms, i.e., the algorithms which can be learned from the data they process and trained to advance as they process huge amount of data.
Due to the exponential growth of data, simple data analysis is no longer valuable today. Machine learning has become very important in our lives, as it helps in filtering spam emails, providing appropriate searches on the top pages of Google search, and so on. Machine learning technologies always provide you the information that you want when it is required.
With the proliferation of mobile phones at low costs in the up-and-coming economies, mHealth technologies have possibly improved the lives of millions of people all around the world, and also making healthcare more customized and effectual. Based on the analysis, it is expected that the global mHealth market is going to be worth $11.8 billion by the year 2018.

The ingenious dimensions of the latest technological possibilities are enormous, ranging from architecture to interior design to art & education. On the other hand, technology also plays a vital role in manufacturing. Now it is not necessary to store spare parts in large warehouses, and send them over thousands of kilometers. Instead, you can print them whenever and wherever they are really required.

Also, the new technologies in e-commerce have changed the way we do online shopping. For instance, one-day delivery service model has entirely disrupted the business models of traditional logistics and transport companies. This model has important consequences, even though air traffic control and buzz safety and usage system are there which prevent rapid proliferation.

Another internet technology with a huge impact on the world is the mobile payment. Not only the number of mobile phones has increased, but also the payment methods have significantly increased. Various payment methods, such as PayPal’s new wireless payment solution, NFC-enabled devices, digital wallets and Beacon, etc., have been progressively reaching the mass market, enabling people to pay an amount without using any wallet or cash.

Applications that provide flexible payment options are Google Wallet app, Apple’s iBeacon technology, etc. Google Wallet app allows users to send money using only their mobile devices, and Apple’s iBeacon technology not only just provides various payment options but also provides indoor mapping as well as personalization.

In 2014, many vendors including traditional car manufacturers have launched electric cars. Unlike traditional cars, the electric cars will be equipped with wireless connections, computers and sensors. This allows the cars to know more information about the drivers, which could be very helpful for the manufacturers. Even though few issues are there with the batteries and charging, some enhancements and adaptations are expected to be done in the coming future.

Finally, e-learning has changed the face of education and learning system forever. Several novel online learning platforms and portals have also been disrupted the traditional education models. Initially, these platforms and portals were introduced to provide high-quality education, but later the consequences have been unexpectedly high. This technology has made the classrooms an interactive and inspiring learning environment, and also made knowledge accessible to everyone easily.

If there is one segment in Information Technology that had an enormous amount of innovation and swift development in the past 10 years, then it is internet technology. So, it is important to have a better understanding about the changing trends in internet technology in today’s competitive business world.