The online industry is becoming the fort of the digital marketers. There are many techniques used for creating brand awareness, and one such technique is Search Engine Optimization (SEO). Using SEO, the marketers or the digital marketing companies are helping clients around the world to rank high on SERP. The key process of SEO is Link Building, and the below infographic explains in detail about the link building process.
LinkedIn is a popularly known social networking website for professionals around the world. It helps corporates to know information about professionals and techies. Many mid and enterprise level companies have started using LinkedIn ads to promote their business and related services. As it a network with professionals from all around the world, it is proving to bring more leads than any other available social networking websites.
Email marketing is said to be a traditional marketing approach followed by organizations to increase the conversion ratio of their business. In this modern era, email marketing takes a major role in marketing as it is promising improvement in various sector. When done with proper setup and practices, this marketing technique wins many clients to respective business. The below infographic displays the best practices involved in successful email campaigns.
Digital transformation is the use of any digital technology to offer best-in-the-class services, practices and experiences. It also has many advantages as it helps every organization to stay in the race of this digital market. the below inforgraphic has everything you need to know about digital transformation in 2016.
The personal mobile assistants like Apple’s Siri, Google Now, and Microsoft’s Cortana are helping work on mobile through voice activated commands. These engines are clever enough to observe everything the owner speaks and responds spontaneously to the queries. It can invoke anything i.e mobile apps like calendar, alarm, email, etc. The following infographic has everything single information about the major voice activated mobile assistants.
Content Marketing has always been a key factor in digital marketing especially in Search Engine Optimization (SEO). The SEO world normally calls the duo as the perfect Soulmate. Many users have stated that before they buy a product online, they read the content and the reviews related to the product. The following Infographic by K2B Solutions depicts the relationship between the SEO and the content marketing.
Google is up on the mark of its new mobile friendly algorithm which is sure to shake the life of every webmaster. It recently announced that the mobile friendly and responsive websites are going to have good results on search ranking. As per Google’s news, this algorithm will come to effect from 21st April, 2015 which will help mobile searches in all languages. It caught up the eyes of webmasters and now they are really busy to make changes to cope up with the new algorithm and websites failing to do so are sure to be penalized.
Why mobile friendly websites?
The world is now moving towards mobile and eventually there are many users who actually access internet from their Smartphone and mobile devices rather doing it on desktops/PCs. A recent survey stated that around 80% internet users own a Smartphone and also 7 out of every 8 minutes of media consumption activity is done using a Smartphone. Smartphone has overcome the media usage when compared with that of tablets.
This is why now Google is on the track of updating its algorithm. This mobile friendly algorithm is sure to create a huge impact than that of the impact created by Panda and Penguin, Google’s previous algorithms.
Algorithm’s impact on your business:
You might have few questions like how this algorithm will create an impact on my business? and how to check whether my website is mobile friendly? Here are few things which help you get clear.
Another way is by using your Smartphone. Search you website on you Android, iOS or Windows device and if you find the Mobile-Friendly Label on the search engine result page (SERP), they you are safe and your website is mobile friendly.
What this algorithm does?
Google has used the word “Significant” which does mean a lot. This is what Google said, “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Neil Patel, co-founder of Crazy Egg did a small dig in the Google’s Webmaster blog archives and found that Google used the word “significant” for algorithms like Panda 1.0 in 2012, Crawling in 2012, Linking in 2009 and Markup in 2010. And as per his predictions, non-optimized mobile pages will drop from the mobile search rankings and eventually in the desktop ranking too.
Here are few significant features that this algorithm offers
Very main and notable feature of the mobile friendly algorithm is that it accesses every page individually rather than that of the website on the whole. This means that if your mobile has both optimized and non optimized pages, this algorithm only concentrates on the optimized page and then promotes them. The non optimized page will remain the same i.e. without any promotion.
Algorithm operates on real time. Webmasters do have a query of when do they need to update their mobile friendliness of the website. Google came up with a clear answer stating that ‘as the algorithm operated on real time the changes can be done at anytime and once the Google picks up the changes, the site will gain its benefits from new algorithm’.
Mix and match of desktop and mobile features is also a key factor in this algorithm. As an assumption, we can conclude that the features that are good for desktop is also good for mobile.
App indexing plays a major role in search results. Google Webmaster Central said,” Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search.” This feature is just used to tighten the space or gap between the mobile search and mobile application.
Google is leading the way in taking up search to a new level i.e. it is spreading its word to make every possible solutions come true on mobile. The following is what we need to do to be in the race