Facebook Messenger Makes Your Marketing Campaign Better

Had a recent encounter on a famous author’s blog. He writes, “How Facebook messenger had taken away his marketing campaign over email marketing?” He adds, “Facebook messenger has a better impact when compared to other marketing platforms”. So let us have a look on how Facebook messenger could work it out on a marketing campaign.

How Do Facebook Messenger Perform So Well?

Facebook is a social media platform that is familiar with a huge community. 24/7, everyone is busy with Facebook, scrolling news feed. But, a part of the community is busy with Facebook’s messenger. People always love to own their private space. This is where the chat bots play a vital role.

In the beginning, marketers were so much focused on email marketing. Email marketing was their strongest part in digital marketing. But, Facebook messenger broke the regular strategy.

Facebook chat bots became the powerful tools in digital marketing.

What Do Chat Bots Do?

Have you ever imagined email marketing on Facebook? NO? Then let me explain to you how it works. Chat bots are way interesting while experiencing rather than hearing what they do.

Have a look at this site botacademy.com, the interaction in the site helps you understand in a better way, how these messenger bots work. As I said earlier, you could experience what these chat bots do rather than hearing them from someone else.

You would have noticed on email marketing, the lead generation CTA automatically caches the first name of the user from their email.

But here it is something different, the bots chat with the user through Facebook messenger. When the bot does so it generates a message in which you happen to click the “YES” Button and there is no other chance that lets you click “NO”.

So, when this interaction between you and the bot happens, you feel that something that is personal happening. And once you are done with clicking “YES”. You will be promised to connect with them on Facebook messenger.

When you are redirected to the messenger, you will receive a message on the chat box.

This makes you proceed further. You start chatting with the bot on the other end knowing nothing that it is a bot.

Let me give you one good and a familiar example that every one of us has come across. When “Hike” Messenger was redesigned and entered the market a year ago, it was introduced with a chat bot named “NATASHA”.

Many of us, had a narrow mind thinking that it was a girl that was giving us a pretty time on the chat box. Later, when people noticed some irrelevant messages that were answered to their questions, they made it out.

This is how the messenger bots work!!

Isn’t that interesting?

You Know Why It Is Essential To Use Bots?

Do you know why I am writing all this? It was all impressive to me when the bots were interactive. And that is why even I tend to write about them that they are the next promising ones on digital marketing.

Let me explain to you that why Facebook is the next interesting marketing strategy.

  • There are almost 1 billion and odd users of Facebook every month.
  • When compared to email marketing list it is easy to generate lists on Facebook messenger.
  • On customer perspective, there are quite a lot of people who are super interactive when compared to email.
  • The most important one is closing sales on a live chat is easier when compared to email marketing campaign.
  • Facebook messenger is adaptive on both mobile and desktop. Though email is adaptive, messenger is optimized to give a much good experience.

I promise you converting leads on messenger bots is way too easy.

The Easiest Way For Messenger Bot Campaign:

So, you would have understood the importance of Facebook bot in case of running a campaign. Now, are you finding an effective way to create your own Facebook bot?

I know that many of us are not coders and we find an online tool to work for us. I have come across Mailchimp which helps in such circumstances and yet I feel there is something wiser than that.

I came across manychat.com, I found that had an option which said: “CREATE A FACEBOOK BOT”. That pulled my attention. I had an opportunity to have a quick glimpse of a video which was less than a minute.

Then once I completed the tutorial and agreed with the terms of ManyChat, I was directed to create my broadcast for which I had an access to my audience.

The tool had further options such as improvement tools and even to proceed with live chat. There are few more tools and platforms that either support Facebook bot chat. I have listed them below for your future reference.

Hope that could be helpful!!

  • Chatfuel
  • Sequel
  • Chatty People
  • Meokay
  • Botsify
  • Assist
  • Botlist
  • Bot Academy

Final Verdict:

Are you looking out for a change?

Do you wish to have a lively conversion of sales?

Why do you wait anymore?
Grab the chance. Am 100% sure this strategy is going to work more than what you expect? You can now turn your leads to customers instantly and gain more trust. Facebook messenger bots are a really effective way of the campaign when compared to email marketing. Hope the information has helped you so much. If so, do not fail to tell us!!

Google Map Improves Flexibility To Regional Languages

A great news from Google Map is heading the southern part of India. Google has launched its new algorithm for regional languages. So far you would have seen Google Maps detecting areas and displaying them in one common language. People in regional areas who are not familiar with languages other than their regional languages find them difficult to gather information.


Understanding the inabilities of the regional crowd Google Maps have come up with one of the latest and an interesting factor in it. It is the Neural Machine Translation technology.

Neural Machine Translation Technology Now in India’s Regional Languages:

The Neural Machine Translation Technology is capable of translating up to nine regional languages. The languages are as follows,

  • Tamil
  • Telugu
  • Gujarati
  • Punjabi
  • Malayalam
  • Kannada
  • Hindi
  • Bengali
  • Marathi

The added advantage of Neural Machine Translation is, it can convert the complete information into the required regional language.

Initially, It was the application that could convert the information available on the map . But the new innovative technology has now become more flexible that even a layman can understand the information in his own regional language.

Earlier the technology reached a few parts of the regional districts of India. As of 21st July 2017, the technology was effective to the southern part of India which included Chennai and its surrounding states.

The best way to get engaged on dynamic 365 with the most awaited customer engagement

The New release on Dynamics 365 is a Sales and Business edition. The new sales application design serves the small-to-medium sized business. It is built on a Unified Interface which meets the requirements of different users and their perspectives.

dynamic 365

The application uses responsive web design principles that are instant. The instant setup can perform automatic integration and configure Exchange online and SharePoint. The Setup is also capable of importing data.

Let us encounter some more features that would have its way this 2017,

  1. Form Designer
  2. View Designer
  3. Theme designer
  4. Product Catalog
  5. Duplicate detection

Entities Specific For ISVs:

Dynamics 365 for sales, business edition uses a couple of entities. These entities are not the ones that already exist in Dynamic 365 platform. You can make use of the entities except for the ones that are part of Dynamic 365.

The entities are as follows,

  • Accounts
  • Contacts
  • Leads
  • Opportunities
  • Quotes
  • Invoices
  • Activities
  • Products

What Benefits The User With Customer Engagement?

The Sales app converts lead to customers helping small and medium scale businesses. The app could also convert lead, account, contacts and task management. There are chances and relevance for the user to access the customer information. Also, understand the current scenario of the relationship. The sales team could pertain access of customer details from anywhere and anytime. The standard business operations serve better with tasks and converts leads to customers.

Let us find some of the tools that help to manage these activities in a better way,

Data Management Tools:

How does data management deal with the sales app?
The purpose and the use of import wizard can help with a quick derivation of data. With the help of standard Data Import Templates or .CSV files you could import data faster.

Detection of duplicate content ensures avoiding the occurrence of duplicate data on your system.

Office 365 Integration:

Making use of Office 365 tools help to join hands with employees and customers. There is a possibility of sending emails through Dynamics 365 for sales. Exchange online menu helps them with sharing of texts. This shares the sales materials with employees and customers through SharePoint Online.

Collaboration Tools:

Start instant access with customers or employees through Skype /through Skype for business. There are possible ways to send texts or call your colleagues in your organization. Also, find the status of your users in your organization.

Analytics Tools:

The dashboards provide visuals and sales related data. Whereas, charts provide the visual display of information to understand the visual screenshots. Which would be an explanation of the high-level analysis of your data.

Enterprise Edition Trending With Dynamics 365 Online:

The following are the areas of concentration on investment;
UX enhancements improve readability on web apps and make data entry swift.
Elasticity and application platform enhancements, with improvements in security and data management.

Provided there are enhancements on in-app designer tools that permits admins. Proceeding with customization of tailor application using a graphical interface substituting codes.

New Application Provided With Unified Interface Framework:

The release has predicted to have an investment on new Unified Interface framework. This renders standard experience on new applications. The design of UI framework from the scratch with open-mindedness helps with,

  • People who are screen readers could skip to content.
  • Plugin users achieve great results.
  • Browser plugin users skip to selective areas of the page.
  • Keyboard users can save time and energy using the tab key.

Let us have a look at the application that implements Unified Interface,

Dynamic Mobile App:

The Mobile app built with Unified Interface provides flexibility and responsiveness over design. The users need not download nor update the app on the store. But, receives functionality through Dynamic 365 server on an update of the current version.

The new application makes use of the following,

  • New navigation
  • action on record
  • iFrame and web resource support on phones
  • Continuum support – Windows Phone
  • Mobile Offline

The Flexibility And App Platform:

The functionalities on in-app tools allow users to access the apps through GUI. And neglects writing codes.
The App designer with UX update simplifies functionalities of admin and developers. There are updates on the Apps landing page and Sitemap Designer.

You could analyze them in brief through,
Related: App Designer & Sitemap Designer.

What Turns Unified Service Desk Significant?

At Last, The Unified Service desk needs a complete change that makes it significant.

What made it turn to be one such?

Error Diagnosis To Audit & Diagnostic Setting Area:

In the later version, the error diagnosis report had an options area on Unified Service Desk. Releasing the ease configuration the error diagnosis turns to Audit & Diagnostic Settings Area.

Jaws Screen Reader Support:

Make use of Jaws version 18 for Windows screen reader apps with Unified Service Desk client.
To know more on accessing Unified Service Desk for Dynamic 365, follow the link.

Related: Unified Service Desk.

Final Verdict:

[NOTE: This documentation is a prediction and might change]
To make customer engagement a brilliant achievement with dynamic 365. And to make sales and business editions to be a better experience the sales app has taken its way. There are predictions of the stated functionality to take place. Involving them would be a greater achievement on Dynamic 365 this year.