Apps! Apps!! Apps!!! It is raining apps everywhere. Wherever you go, at least one will ask you something related to some mobile app. Mobile apps have become one essential aspect of every Smartphone users in this fast moving worlds. Almost everything from travel to health, automobiles to entertainment can now be brought into your hand with a Smartphone and some apps.
Not only the users but also the app entrepreneurs gain a lot from mobile apps. They earn some good penny by selling the developed apps. There are also many entrepreneurs who have even made millions and millions of dollars without spending a penny from their pocket.
Why should you spend money when you can do something for free?
You have a mobile app and wondering how to make it reach people or looking to promote your app by spending some pennies? Here are some ideas/tips that are sure to help you promote your mobile app without spending any money on advertisement.
Teaser Website or Microsite
A microsite is a website that has only one or two web pages which just showcases the details about the product and the store download links. Microsites help you promote your app in the web world with its organic reach. A teaser website is a just like an advertisement that is launched before one or two months of the actual product launch. It allows the user to know about the product in advance.
Product Video and Content
Creative and funny product videos are one of the best ways to reach people. The product videos should be self-explanatory and should narrate a clean story. Start a blog and like it to your microsite. Content play a significant role in marketing. Start writing interesting blogs that draw the attention of your valuable users.
Go Social! Social Media plays a vital role in promotions. Promote your app on all your social networking pages like Facebook, Twitter, Google+ and more.
Press and App Review Websites
Press release (PR) will help your app reach many people as the print, and online media are one major source of promotion. Entrepreneur Neil Patel says: “Press is the best way to kick-start your startup, and the best way to get it is to reach manually out to journalists.” Pitch to app review websites as their mention is valued by many people.
Guest Blogs and Contest
Contact bloggers who would be interested in your app’s niche. Their content will be a great addition to your promotion plan. Contest on social media encourages people to be active on your networks and also the giveaways grabs people’s attention.
Yes, Search Engine Optimization (SEO) matters. A proper SEO marketing is sure to fetch you great results.
Not only the above stated but also few other ways like email campaign, Facebook groups, how-to videos might also help in achieving your targeted customers. Paid marketing is sure to yield results. But, why go for paid marketing when you can get everything with the organic reach.