Rebranding – Will it be your next big decision?


Why should I do? Will it eat my business leaving me empty? If not, then how will it profit me and my business? Will my customer stay on board if I do so?

These are some questions that commonly arise when you think of rebranding. What is rebranding? Rebranding is a process in which one change their brand logo, tagline, website and sometimes even the company/brand name. It doesn’t happen all of a sudden. It is a difficult process that involves a lot of effort and time along with some huge sum and plenty resources.Rebranding is the bridge from OLD to NEW. Concept 3D illustration.

Why should I do?

If you are a customer-centric company, then rebranding is sure to help/offer you with its full impact. As said before, rebranding involves a process in which something changes (be it a logo, a website or a workplace) to make it look or seem modern and attracted by and relevant to the end customers. Rebranding gives a new look to your overall business and even your organization. It states that you are up to date and sticking up with the modern society and your customers.

Will it eat my business leaving me empty?

This question is hypothetical. Sometimes the answer is ‘yes’. But don’t panic. Rebranding is sure to take you and your business to a new level that you dreamt, only if the correct and appropriate process with a detailed plan is followed. The process of rebranding fails and lets you down only when the process is followed/executed.

If not, then how will it profit me and my business?

Will it lend some profit or brand awareness? The answer is obvious – YES. The following couple of points is the primary advantages of rebranding.

  1. More that what you think. You customer are sure to love the changes your company does. Rebranding tells that you are updated and committed. Which attracts your audience and makes them repeated customers.
  2. New brand or rebranding always has the reach with the help of the newcomer advantage which reflects very much on your profit.

Will my customer stay on board if I do so?

As said rebranding a company is a head breaking process. But if it is done good and with proper rebranding strategy, then you are sure to yield what you expected and sometimes more that what you think. You customer are sure to love the changes your company does. Whatever it be, say a logo change, a website revamp or even a brand name change, your customer like their brand to be unique. When you satisfy their expectation, you and your brand are sure to be in the top list beating down the competitors.

You keep changing your look according to the changing society. The same applies for companies and brands. Stay up and stick with the modern world to beat down your competitors.

To know how to rebrand your business, you have to wait for few more days where we will post an article explaining the detailed process.

Author Bio:
A graduate in Engineering and Journalism with a passion for photography and travel, Dhinesh Rajarathinam loves to write about various niches from arts to technology. He is currently working as a Technical Content Writer in K2B Solutions, a leading Web and Mobile App Development Company in India.


Having a mobile app & not many users? This article will educate you to know how to promote your app easily

Apps! Apps!! Apps!!! It is raining apps everywhere. Wherever you go, at least one will ask you something related to some mobile app. Mobile apps have become one essential aspect of every Smartphone users in this fast moving worlds. Almost everything from travel to health, automobiles to entertainment can now be brought into your hand with a Smartphone and some apps.

Mobile apps marketing company

Not only the users but also the app entrepreneurs gain a lot from mobile apps. They earn some good penny by selling the developed apps. There are also many entrepreneurs who have even made millions and millions of dollars without spending a penny from their pocket.

Why should you spend money when you can do something for free?

You have a mobile app and wondering how to make it reach people or looking to promote your app by spending some pennies? Here are some ideas/tips that are sure to help you promote your mobile app without spending any money on advertisement.

Teaser Website or Microsite

A microsite is a website that has only one or two web pages which just showcases the details about the product and the store download links. Microsites help you promote your app in the web world with its organic reach. A teaser website is a just like an advertisement that is launched before one or two months of the actual product launch. It allows the user to know about the product in advance.

Product Video and Content

Creative and funny product videos are one of the best ways to reach people. The product videos should be self-explanatory and should narrate a clean story. Start a blog and like it to your microsite. Content play a significant role in marketing. Start writing interesting blogs that draw the attention of your valuable users.

Social Media

Go Social! Social Media plays a vital role in promotions. Promote your app on all your social networking pages like Facebook, Twitter, Google+ and more.

Press and App Review Websites

Press release (PR) will help your app reach many people as the print, and online media are one major source of promotion. Entrepreneur Neil Patel says: “Press is the best way to kick-start your startup, and the best way to get it is to reach manually out to journalists.” Pitch to app review websites as their mention is valued by many people.

Guest Blogs and Contest

Contact bloggers who would be interested in your app’s niche. Their content will be a great addition to your promotion plan. Contest on social media encourages people to be active on your networks and also the giveaways grabs people’s attention.


Yes, Search Engine Optimization (SEO) matters. A proper SEO marketing is sure to fetch you great results.

Not only the above stated but also few other ways like email campaign, Facebook groups, how-to videos might also help in achieving your targeted customers. Paid marketing is sure to yield results. But, why go for paid marketing when you can get everything with the organic reach.