What’s best for your business – Website Builder or Web Designer?

Every business at one point or another will have to look into creating a website for themselves in order to be competent enough in this current scenario. So when that is under consideration, one of the first things that crops into their mind is – Do I need to hire a Web Designer to design and develop my website or will I be able to handle it all by myself using a Web Builder software?

Well read ahead to understand their ups and downs before you can decide that for yourself. But first let’s have a look at what web building software is all about and why some prefer this over hiring a web designer.

Webdesign vs builderWebsite Builder:

A website builder software, is a tool that allows the users to design their own website without them requiring to have any knowledge on website development/designing or most importantly on coding. Yes, anyone can take-up website designing task and go ahead and start designing one right from the word go. You do not need prior experience or specific education to take on designing your own website using these simple tools.

These kind of tools can be categorized under two types; 1) the online type and 2) the offline type.

•    An online type is the one where the web hosting company itself provides you with dedicated tools for you to develop your website on (the more complex versions of these online tools are called the Content Management Systems (CMS)).
•    The offline ones are those where you use a software to develop your website and then upload them onto a host to publish your new website.

The tools themselves are designed to be easy to use, such as choosing form different available options to finish you entire website design. So, these tools offer you a limited number of different layouts and few personalization options to make yours feel unique. Apart from these few personalization options though, you wouldn’t get much of customization out of a standard website builder.

However, using the more complex tools (CMS) offered by some webhosting companies, you could increase these customizations and user experiences up by few notches.

•    Ease to use
•    Quicker to design
•    Smaller Budget

These are some of the widespread reasons behind why people choose website builders over hiring web designers.

So, then why do still others including top corporate go with hired web designers?

Web Designer:

Hired web designers are experts in the field of “web development” and “web designing”.  Though both fall under a single service, their roles are different. Here’s a brief:

•    Web Development: This involves all the back-end processes of the website – such as coding and programming. Required for running and sustaining a website impeccably.
•    Web Designing: On the other hand this involves all the front-end processes of the website – such as its interface and the layout designs. Most visual aspects of a website.

However, on hiring web designers you get both of these services – mostly.

Before we go ahead with the advantages of using a web designer, let’s have a quick look at some of its major down sides – budget, and ofcourse without the need to mention, the time it takes to completely design a website.

When both of these aren’t your primary concerns (which is not so, majority of the times), then let’s go ahead with the advantages.

What you lose in terms of budget you get back in with ton of options and elements – such as great customization/personalization possibilities, top features, high security, professional build, Search Engine Optimization (SEO), so on and so forth. All of which are essential for a website to become a great website.

Also, all these options impact your brand development on the web to a great extent.

•    High Quality
•    Professional Website
•    Great Flexibility
•    Secure

These are some of the reasons why people go for hiring a web designer.

Conclusion:

Now, that you have a brief idea into the working of both these options – what should you choose?

That entirely depends upon the reasons behind your website. If it’s a business website that’s just going to your online visiting card, and you wouldn’t want to spend too much on it, either money or time then website builder would be the better choice.

However, if yours is a business that involves a lot of online presence, and when your online branding is going to be the pinnacle of your business’s success, then it is always ideal for you to hire a good web designer to develop your website.

Are the hybrid mobile apps demanding over the native mobile apps?

This is the age of the smartphones, we have all used various apps on different occasions. Our beloved mobiles and tabs have thus become the perfect tools for our day to day communications, socialization and other activities.

All these apps, however, are not developed in the same way. They are henceforth categorized under different types namely Native, HTML 5 and Hybrid mobile apps. Of these the hybrid mobile apps designing is what the current trend seems to be moving towards now. Let’s have a look at why this is so.

To understand the Hybrid mobile app’s advantages or disadvantages, we need to first comprehend the other two app types and their benefits.

Hybrid-vs-native-apps

  • Native Mobile Apps

Native apps are what most default mobile apps are categorized under. They offer the best of experiences when it comes to features handling, compatibility with your devices and best user interface.

There are certain things that you can experience only through native apps, they are as follows:

Elements such as pinch-to-zoom, double taps and other gesture recognitions are available under multi-touch features that are exclusive to native apps alone. These features give a personalized feedback to the users, making them ideal for certain apps (example: camera apps, txt app, image apps, etc) that require these functions for their optimal usage.

Next is the graphics part of an app. These native apps are the best in the category when it comes to rendering faster graphical outputs. Not many apps that display static screens require this feature, however, every app that are purely based on graphic rendering and fast refreshes, requires native app designing for effective functionality. Now we know that native app designs are best for fast graphical rendering, we understand that they are the ideal choice when it comes to app development for gaming, animations and intense algorithm computations.

Another important aspect of native mobile app design is that, it is compatible with the mobile device’s in-built components such as Camera, Geo-Location, Address Book, etc. Thus, when designing an app that requires the use of these built in parts, then native design is the way to go.

Now comes the user experience, right from the start a native app is very user-friendly. It fires up quick, has great performance, looks consistent and feels right at home on their respective platforms. They are also perfectly compatible with the app stores and even send reminders to the users on the release of newer updates. These small but game changing features make using the native apps a charm.

But, there is one other deciding factor that plays a vital role. Developing a native app requires experience developers and design specific tools which are costly to initialize and to maintain. This is one down factor that is hard for many to overlook and thus, has paved way for HTML based app development method to be sought after.

  • HTML5 Mobile Apps

Usage of HTML has been around for decades. With the advent of HTML5 and CSS3, however, the field of play for the mobile app developers has improved greatly. These mobile apps are basically web pages that are designed to run on any mobile browser.

Being a browser run application, the contents of these apps are available on the web. This makes it very easy for the users to search it online, an example of which is a shopping app whose products are listed on a search result, leading to more users finding the app.

The development of these web apps are so much easier, and thus, only requires little experience to go forth with its development. This constitutes to the fact that the production cost of a HTML5 mobile app is very low. Also any updates, bug fixes or changes made to the app will be immediately reflected to the users. This avoids all the hazels pertaining to users having to individually download these newer versions.

The CSS3 allows for smother animations on the likes of sliding panels and such, but nothing more. This is a region where HTML5 apps fail to make a dent in the mobile app development segment. Also, limitations to offline storage and lack of security are other issues that add to it. Now comes the multi-touch feature that we are very natural with, when using our smartphones. This is totally absent in the HTML based app designs at the moment, though efforts are being made to improve this stand.

Now that we have seen some of the main factors affecting both the above mentioned mobile app development methods (be it for good or bad,) let’s have a look at how Hybrid mobile apps perform in these respects.

  • Hybrid Mobile Apps

A hybrid mobile app can be considered has a cross between the Native & HTML mobile apps. They do the best in bringing out the positives of both these methods into one app, while excluding their negative aspects. These type of apps are primarily developed on a HTML5 or JavaScript base that are then packed within a native coat, giving access to the exclusive native features of the different OS platform.

Anyone experienced with a web based app development will feel right at home in the development of hybrid mobile apps. This makes the cost of developing a Hybrid mobile app almost similar to that of web app development. Hence, an ideal option for those looking forward to develop a mobile app that is cost effective, while at the same time feels like a native app.

Another important aspect of a hybrid app is that, the apps can either be used as a web app and used directly from the servers or installed onto the device like a native app. Therefore, with this brief understanding we can appreciate the reasons why hybrid mobile apps are preferred by this current trend – its flexibility driving it forward.

Top Tips – Effective ways to drive traffic to your website!

Driving traffic to your website is one of the primary aspects towards promoting your business, service or self – online. Before we head into the “Hows” of it, let’s be real and understand the “Whys”.

Why would we want to go through all the trouble of getting huge traffic to our website if it’s not going to influence our sales or promotion in a “positive” way? Likewise, why would customers want to visit a website if they are not going to gain or benefited from it in any way?

So, providing them with things that they could return to should always be your main goal when working towards increasing traffic towards your website. Now, let’s have a look at the “Hows” part – the reason why you are here for.

Traffic-SEOThe Strategic Publishing of New Contents

You might have already learn that publishing new contents on regular basis is one of the ways of improving traffic to your website. That’s very true, however if you are publishing contents that are of low quality or that which doesn’t offer anything new to the visitors, your contents are not going to make much of a difference towards your websites traffic. You could experience a small jump in numbers, though it’s not going to be consistent.

So, how to publish contents that are going to make the difference and bring about the much needed traffic to your website. The following points should help you achieve that.

•    Post a minimum of 20 new contents in a month.
•    Make sure they are all unique from what’s already available on the web.
•    Take time to ensure these posts are without any errors, as these deplete the value of the post.
•    Keep in mind that the contents should add value to the visitors.

You many think, how could a company offering services that are completely unrelated to blogging or writing, handle such kind of demands to keep their website up on the top and help run your business running lushly. The usually solution to this demand that most companies follow is to get a team that is dedicated towards maintain the content flow of their websites.

However, other top organizations have been known to pursue blogging services from exclusive “content development companies” who are expert at providing such blogging solutions for business of all kinds and types.

Optimize your Website to  Search Engine

Google search is dominating the global search domains, hence, it is only smart that you work your website such that is Google friendly. By which we mean that your website must have undergone Search Engine Optimization (SEO) for better placement on Google search results.

Working along with the website’s contents and KeyWords infusions, SEO of a website can improve your business’s position on the global scale. Understanding Google’s algorithm and guidelines is very important when it come to optimizing your website. This is a daunting task, however here are few things that you can do immediately to improve the SEO of your site.

•    Add descriptive titles that are accurate to the services you provide.
•    Make sure the Tags you attach to your content are not misleading.
•    Try to ensure that your website contents are easy on the load time.

Working on these aspects of your websites should eventually raise your website’s rank. However, is you are willing to put some extra money into this effort, you can buy page ranking subscriptions from Google on certain KeyWords for a premium. Also, you could hire a SEO service to do this delicate work for you.

Using the Social Tools

Next in this list is using the available Social Networking sites such as LinkedIn, Facebook, Google+, Twitter, YouTube, etc to your advantage and making them work as an advertising tool for your business or service. One of the most interesting aspects of these social sites is that they offer you a “share” feature. What you can do with this feature, is use them as a tool for advertising.

Advertisement as always and will always play a vital role in the promotion and expansion of any business. Only the advertising modes may differ. Here are few things that you can do, in order to make best use of these social networks.

•    Provide widgets and buttons of the popular social networking site on your websites.
•    Make it so that it is easy for the visitors to share your contents online.
•    Link your contents to multiple social networks, any of it could prove to be a lucrative source.
•    Participate on form discussions providing informed and informative comments.

All these efforts along with few videos about your services or business on YouTube should prove to be an effective alternative to the traditional modes of advertisement.

Following all these above steps should effectively improve your website’s traffic.

Top 6 trends and technologies that’s changing our future!

We have heard that “necessity is the mother of all inventions”, however, what is driving our innovations in modern times, is more than just necessity, it’s our “need” for futurization – meeting the technologies that we see in Sc-Fi movies!

To fulfill these needs of ours is what some have taken as their quest. Hence, we are bombarded with overwhelming number of new techs, every now and then. However, only few really capture our wonder and leave us in awe. Here are a few that did so.Top-6-trends-technology1.Staying Connected

We have already experienced how convenient it is, when our various devises such as smart phones, laptops and desktop computers are connected via network and make possible for a synced experience. Now, there is our TVs, watches, eye-wares and even cars capable of staying connected with each other and offering us unworldly comfort and accessibility.

This user pleasure doesn’t seem to stop there; with our fridges, heaters, electric meter and other appliances being able to stay connected and communicate between each other, the possibilities of this technology is practically – limitless.

2.Wear Them Too

Closely working in tandem with the above tech, the trend for having devices that are wearable is the “talk of town”. You wear them where you go, from activity bands and Google glasses to smart clothing and smart helmets; the wearable device trend is fast catching on and is leading every tech company out there to wage a war of innovation. These devices can keep track of their user’s daily activities and habits, to provide them with the right information – before they ask for it – how good of a future is that?

3.The (AR) Augmented Reality

Anyone who has seen Augmented Reality in action will know immediately that mankind has made a breakthrough with this technology. Like touch screens that changed the way we use some of our devices, the AR has the power to alter our realty to a whole new level. This amazing technology connects the virtual world with the physical world seamlessly. And with the type of connectivity we can envision being available in our coming future, this AR can open-up an engaging user experience across its digital space.

4.Algorithm to Learning

Now, with Google searches and email spam filtering we understand how our usage history and data can influence the future results. However, this is getting to be obsolete, as newer and more powerful technology is on its way. Called the Machine Learning Algorithm – this technology is based on the advancement in the algorithm of data collection and analysis. The algorithm is such that the system learns, develops and adapts to one’s personal usage, thus becoming capable of predicting and suggesting your future engagements.

5.mHealth

Smartphone’s these days are probably used by more than half the human population on earth. They are with us right through the day, now they can collect information on our day-to-day activities and provide related recommendations, for example on what we can eat, where we can go, what we can read, etc. The mHealth’s potential to direct and improve the lifestyle of numerous users is unparalleled.

6.Print in 3D

The creative possibilities of 3D printing are only left to your imagination. From artistic creations to business potentials, like for sampling architecture or house planning and designing, this technology is beyond the capabilities of any other printer you might have known before. Being able to literally print solid objects, 3D printing could become a perfect business potential.

Companies would no longer need to keep a warehouse of spares – they can just print them into existence!

Other trends that could make some major influences on future lifestyle:

E-learning

Online courses have been around for a long time now, however, its practicality when compared to traditional certification methods, was very negligible. This seems to be changing though, as lot and lot more of students are enrolling on these online certification courses.

Even physical universities have started to offer many online certification courses for their students; this includes globally top ranking universities.

Virtual Money

Have you heard of bit coins? If not – then, they can be considered as something that’s effectively equal to our physical currency, only now they are Virtual. Thus, unlike debit cards or credit cards that represent physical cash that can be used online, these virtual money are on a different level. They are currency on their own rights. Which, you can use to make your purchases or other transactions.

How, effective this will be is left for the future to decide.