The tremendous growth in ecommerce and emerging of new mobile commerce application created a great impact in the evolving are of e-commerce. Enhance your competitive existence and mark your remarkable reality in the market by launching a mobile commerce application. Selling the goods through mobile devices with the help of the applications installed in it helps the consumers to purchase their necessities wherever they’re. This also gives the exact visualization of the favorite products of the customers on the smaller screens (i.e., through their mobile devices) before they buy. M-commerce applications enforce sales with its influence of mobility.
Mobile Commerce or m-commerce is delivering the consumer chosen products at the doorsteps of the customers through mobile or wireless technology.
E-commerce: Electronic Commerce shortly known as E-commerce is defined as trading a product or service through internet.
The application that is designed by understanding the requirements of the mobile users and adopted with the help of various mobile devices through different mobile networks is known as an ‘M-commerce application’.
As mobiles are ubiquitous and usages of mobile users are increasing, M-commerce expands your business or trade and helps to reach globally in the market. This affixes a great value to the business and reinforces the customer relationship. Due to the continuous arrivals of new trend of latest technologies like tablets and Smartphone in the industry, m-commerce enlarges the customer loyalty thereby leading a gateway to new sales and so on.
M-commerce boost up the productivity of any business despite of its sizes and efficiently manages the business processes.
Mobile Commerce for business of all sizes:
As technology improves, people started spending their time more on mobiles which brings the entire world into their hands through their attractive smaller screens. Mobile users are very much particular in getting different and personalized services or application in their mobiles. Mobile with an internet connection is more or less a lappy or desktop with an internet connection. Above all, that is handy too. So, everyone becomes internet savvy and started grabbing for their preferred products through various online boutiques through m-commerce. Despite of the size of the business, m-commerce emerges as the leading and the foremost method of selling products or services.
M-commerce Application Features
1. Look and feel environment
One of the most attractive features of Mobile commerce application is ‘look and feel environment’, as it showcases the unique features and catalogue images on their smaller screens. Also helps in attaining user interaction and user experience with their easy accessible site design. This in turn augments the mobile sales resulting in powerful mobile marketing. The retailers involved in this m-commerce can expand endless awareness about their products or services on famous search engines like Google, Playstore, AppStore, etc.
2. Safer and secured transactions
Users of mobiles are smarter and they are very much aware of the mobile security. To swathe the user in a safer and secured environment, they are redirected to the safe and sound payment gateways. Many such payment gateways are linked with the e-commerce sites and the banking websites. By this way, they are serving to help the mobile users to make an effective transaction.
3. Other features
Mobile users always give preferences to the personalized services and applications. By keeping that in mind, most of the mobile commerce applications has been developed and designed. This gives utmost user interaction with the great graphical design and visualization of the mobile applications. With the help of the flexibility and localization features of the mobile applications, mobile users get the exact information about the products and services in their locality where they reside.
Advantages of M-commerce Application
M-commerce applications amplify your business scopes with the emerging trends in mobile technology and boost your e-commerce sales tremendously. Few more pros of using m-commerce are:
- Saves time
- Quick access time and quick response time
- Great user experience and interaction
- Promotes sales at zero cost
- Hassle free transaction
- Data integrity and security