How mobile commerce application gains your ecommerce business?

The tremendous growth in ecommerce and emerging of new mobile commerce application created a great impact in the evolving are of e-commerce. Enhance your competitive existence and mark your remarkable reality in the market by launching a mobile commerce application. Selling the goods through mobile devices with the help of the applications installed in it helps the consumers to purchase their necessities wherever they’re. This also gives the exact visualization of the favorite products of the customers on the smaller screens (i.e., through their mobile devices) before they buy. M-commerce applications enforce sales with its influence of mobility.

M-Commerce-application Mobile Commerce, E-commerce and M-commerce Application

Mobile Commerce or m-commerce is delivering the consumer chosen products at the doorsteps of the customers through mobile or wireless technology.

E-commerce: Electronic Commerce shortly known as E-commerce is defined as trading a product or service through internet.

The application that is designed by understanding the requirements of the mobile users and adopted with the help of various mobile devices through different mobile networks is known as an ‘M-commerce application’.

Why M-commerce?

As mobiles are ubiquitous and usages of mobile users are increasing, M-commerce expands your business or trade and helps to reach globally in the market. This affixes a great value to the business and reinforces the customer relationship. Due to the continuous arrivals of new trend of latest technologies like tablets and Smartphone in the industry, m-commerce enlarges the customer loyalty thereby leading a gateway to new sales and so on.

M-commerce boost up the productivity of any business despite of its sizes and efficiently manages the business processes.

Mobile Commerce for business of all sizes:

As technology improves, people started spending their time more on mobiles which brings the entire world into their hands through their attractive smaller screens. Mobile users are very much particular in getting different and personalized services or application in their mobiles. Mobile with an internet connection is more or less a lappy or desktop with an internet connection. Above all, that is handy too. So, everyone becomes internet savvy and started grabbing for their preferred products through various online boutiques through m-commerce. Despite of the size of the business, m-commerce emerges as the leading and the foremost method of selling products or services.

M-commerce Application Features

1.    Look and feel environment
One of the most attractive features of Mobile commerce application is ‘look and feel environment’, as it showcases the unique features and catalogue images on their smaller screens. Also helps in attaining user interaction and user experience with their easy accessible site design. This in turn augments the mobile sales resulting in powerful mobile marketing. The retailers involved in this m-commerce can expand endless awareness about their products or services on famous search engines like Google, Playstore, AppStore, etc.

2.    Safer and secured transactions
Users of mobiles are smarter and they are very much aware of the mobile security. To swathe the user in a safer and secured environment, they are redirected to the safe and sound payment gateways. Many such payment gateways are linked with the e-commerce sites and the banking websites.  By this way, they are serving to help the mobile users to make an effective transaction.

3.    Other features
Mobile users always give preferences to the personalized services and applications. By keeping that in mind, most of the mobile commerce applications has been developed and designed. This gives utmost user interaction with the great graphical design and visualization of the mobile applications. With the help of the flexibility and localization features of the mobile applications, mobile users get the exact information about the products and services in their locality where they reside.

Advantages of M-commerce Application

M-commerce applications amplify your business scopes with the emerging trends in mobile technology and boost your e-commerce sales tremendously. Few more pros of using m-commerce are:

  • Mobility
  • Saves time
  • Quick access time and quick response time
  • Great user experience and interaction
  • Promotes sales at zero cost
  • Hassle free transaction
  • Data integrity and security

Are Native Mobile Apps Really Better Than Web Apps?

In general, there is a perception that native mobile applications can be directly downloaded from the Play Store and easily installed on your mobile devices. Therefore, native applications are considered as more user-friendly than web applications, especially in terms of their general features. Moreover, the higher sales figures of native apps also give great evidence for this view.

Native-App-Vs-Web-App1Are native mobile applications really better than web applications? Let us take a look:

Creation:
When concerning about the process of mobile application development, native applications do win hands down. As the native apps are customized for various mobile platforms, the entire coding is usually done by the in-house developers of mobile app development companies. Therefore, finding out bugs and releasing updates, and also monitoring the application analytics are easy and guaranteed.

Speed:
If you buy and install an application from an iPhone or a Blackberry application development company, it automatically becomes a part of your mobile device’s built-in features. Also, launching the applications on compatible handsets generally takes only a few seconds. However, web applications are typically slower as they require strong internet connectivity all the time.

Cost Factor:
From the perspective of professional mobile app developers, the cost of native mobile app development is considerably higher than the cost of web application development. On the other hand, the applications that are compatible across various different platforms can be rather pricey. Also, the time taken to build prototypes of native applications is also higher.

Usability:
According to the professionals from leading Android or iPhone mobile application development company, both web applications and native applications can be user-friendly. However, the native applications seem to have the edge here, as they can be seamlessly integrated with the mobile camera, audio/video recorder, and another handheld device features.

App Store Approval:
Suppose, if a mobile app development company has developed a new mobile application, then the company has to get approval for that application in order to display at the online app stores. Even then, there is no guarantee that the new application would be able to gain the interest of many numbers of users. However, web applications do not require such store approval; hence it is easy for the development company to promote the web applications.

Security:
As mobile applications are tested for their quality and approved by leading app stores, they are completely bug-free and secure. However, no such assurance is available for web applications, even though the popular web applications can be easily trusted.

Requirement of Internal Memory:
Native applications usually require a certain amount of memory space in handsets, especially for functioning in an efficient manner. This is the reason why a great importance is given when selecting a mobile application development framework that never consume too much of memory on mobile phones. Conversely, web applications do not require any extra memory space to be launched and operated.

Monitoring Application Performance:
A mobile app development company that is expertise in native application creation would generally have to build multiple versions of each application, depending on the platform on which it would be used. Also, the analytics for each and every native application must be tracked in order to get an idea about how the application is performing. When concerning about web applications, they generally have only one version that makes performance tracking every easy.

Finding the Necessary Applications:
With the range of web applications available, sometimes it becomes little tricky for users to find the ones that they generally need on their mobile phones. There is no confusion regarding native applications as they are systematically displayed on the Apple Play Store, Android Store and the Blackberry App Store. Choosing and downloading native applications are not very difficult than searching for appropriate web applications.

Maintenance:
Since native mobile applications basically require customized coding for various different platforms, their maintenance seems to be a little more challenging than web applications. As web applications have a cross-platform single coding involved, making changes or modifications is easier. Also, the maintenance cost of web applications is also lower compared to the cost of native applications.

In terms of both performance and quality, the native applications are mostly better than web applications. Also, native applications offer more user-friendly advantages when compared to web applications even though the later have several positive points of their own.