HTML5 and CSS3 – Lift up your web design to next level

HTML5 and CSS3 are the new techniques which are considered as the future of web development. However, you don’t have to wait to start using them for your web development. Because, even though the specification is still in development, most contemporary browsers and mobile devices already support these techniques.

Gone are the days when adding additional markup just to design a button in a different way or stripe tables. Now, you have to learn how to use HTML5 and CSS3 new markup to create a better structure for your website content and also better interfaces for your forms.
HTML5-CSS3Using HTML5 and CSS3, you can able to embed audio, video and vector graphics into your web pages without using Flash. You can find how web sockets, cross-document messaging, client-side storage, and offline caching can make your modern web development easy, also you can discover how CSS3 makes it into style sections of your web page. You will get a clear idea about both the developing solutions that are backwards compatible and accessible.

HTML5:

HTML5 is the most recent version of Hypertext Markup Language or HTML. This technology is currently supported by only a few numbers of browsers, hoping to see more in usage by the next year. However, the features that are available now are a best possible way to become acquainted with HTML5 and add some fantastic elements to your website.

To avoid many bugs and crashes, refuse to allow Flash on the iOS and also learn how to use the more intricate features of HTML5 to develop apps and iOS-friendly websites. As Google is rolling out an HTML5-friendly version of YouTube, many web and mobile app developers have started to see how important this technique will become in the near future.

Every browser may support various features of HTML5 that makes it mandatory for those interested in programming to figure out which features they require and which will be supported by various different browsers.

Features of HTML5:

•    Any HTML5 syntax needs a doctype that must be specified, so that the browser can provide the web page in standards mode. One important thing is that the doctype declaration has also been made simpler from previous HTML. Hence, it is now just: <!DOCTYPE html>
•    HTML5 provides an outstanding support to both audio and visual. As soon as all browsers support HTML5, you can be able to easily add audio and video to your website without the need of other plugins.
•    Using HTML5, you can easily edit the content of your website. Use the attribute “contenteditable” to effortlessly change your content on your website. To do this, just add contenteditable=“true” to any element.
•    You can use the canvas element to bypass Photoshop in order to make your 2D images and directly add them in your code.
•    The application cache allows you to easily navigate web applications, even though you are offline.
Why use HTML5?
•    HTML5 gives you more flexibility when creating your website.
•    As HTML5 generally implements Web sockets. Hence, it will load much faster than its older version.
•    Using HTML5, you can create universal applications for all mobile devices. Therefore, mobile phone applications will become much more accessible if they are written in HTML5.
•    Audio, video and images are all effortlessly written perfectly into the code. This eliminates the need for any other third-party software like Flash.
•    HTML5 is growing more rapidly and this will be resulted in a number of features that will leave traditional websites looking outdated.
•    As HTML5 is generally built on HTML4, the old markup can able to stay in place as you develop the new features.
•    Both HTML5 and CSS3 together will provide some great designer credibility.

CSS 3:

CSS3 or Cascading Style Sheet 3 is a style sheet language that specifies style formatting, such as color, font, size and layout, for websites. This technique is mostly used in HTML pages. However, unlike HTML, CSS mainly focuses on the design and style of a website rather than its content. The main purpose of using CSS is to make changes on every page on a website without rewriting the code.

Even though CSS3 is not supported by all browsers that are available now, it is becoming very popular because it makes website changes so much easier, when compared with its previous version or JavaScript plugins.
CSS3 provides many exciting new features that help you to enhance the appearance of a website. Using CSS3, you can able to improve the functionality and appearance of your website exponentially.

Features of CSS3:

•    Using CSS3, you can easily create a shadow around an element by using the same code, and also be able to change the color, position, and blur of that shadow.
•     Rounded corners appear more user-friendly than square boxes. Using CSS3, you can apply this effect to HTML elements.
•    Just like normal text, you can be able to add a shadow to HTML text that can be highlighted. Using CSS3, you can change the shadow blur, the shadow angle, and the shadow color in CSS.
•    The property “opacity” can make elements more transparent. You can set the opacity of an image in an image editor and then save it with transparency enabled.
•    With CSS3, you can create gradients right in the browser as soon as you load the web page.

Why use CSS3?

In fact, there is no high demand of innovation that CSS3 was developed, however, the possibilities that CSS3 could be able to provide for us. Before CSS3 has been introduced, web designers can able to create CSS to meet the expected result using images and markup. But, now, with CSS3, they can be able to create the same effects as layout images and extra markup with less effort and more dynamics. This not only helps in making changes easily, but also decreases the size of a web page with less number of images.

Conclusion:

Hence, the combination of both HTML5 and CSS3 are very powerful and can create incredible, high-quality solutions. So, it is mandatory for you to learn them and start using them from today, otherwise you will fall behind your competitors.

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What are the most popular magento ecommerce plugins?

Magento eCommerce is an open source web application used mainly for eCommerce websites. Users prefer Magento for their websites because Magento eCommerce platforms provide flexibility, scalability and features for their online business growth.
Magento-PluginsAs Magento provides feature-rich eCommerce platforms, it provides merchants with a complete flexibility and control over the presentation, content as well as functionality of their online channel. Hence, around 2, 00,000 merchants are reported to be using the Magento platform now. Also, there are more than 5000 plugins available to extend the merchants’ eCommerce experience.

Some of the most popular Magento eCommerce plugins are as follows:

•    Canonical URLs for Magento: It is a free module for Magento that  not only allows you to add ”rel” canonical URL to the head of your website pages, but also enables you to manually set custom canonical links for products or services.
•     Yoast MetaRobots: This plugin allows you to easily add the appropriate meta tags to your web pages, disable unused archives, and nofollows unnecessary links.
•    Remerce CMS Meta Robots:  This module adds the option to set the Robots Meta for CMS web pages.
•    MailChimp ECommerce360 Reporting: This plugin helps you to measure the rate of return of email campaigns that you have created. It aggregates the information and display the information on your campaign report.
•    Auto CrossSell Products: By using this plugin, you can automate your product cross sell maintenance. Suppose, if a customer checks out, all the products that are chosen are linked as cross sell products.
•    Lazzymonks Twitter: This plugin displays Twitter updates in the menu. It also allows updates from within the admin panel, whereas the number of updates is also adjustable.
•    Product Gallery Importer: This plugin enables you to import more than one product images from a CSV file.
•    Lazzymonks Google Ads: If unnecessary ads need to be blocked for better viewing, then the Lazzymonks Google Ads is the right plugin to use. Using this plugin, you can able to add the Google Ads blocker.
•    Auctionmaid Matrxrate: Suppose, if your operations are global, then it would be useful to add the plugin “Auctionmaid Matrxrate”. This plugin enhances shipping fee details specifically for international shipping.
•    Category admin product tab: edit product link: Another useful plugin is the Category admin product tab. This plugin helps you to add a product edit link in the category tab.
•    Change Attribute Set : This plugin gives you the ability to change or modify products attributes after your product registration is done.
•    Fontis WYSISYG: This is a Magento plugin that ensures that the features or descriptions of your product match the product received, i.e., ads what you see is what exactly you get feature in the product description.
•    Mass Product Relater : This is a useful plugin for registering connected products and to up-sell and cross-sell products.
•    Fooman Google Analytics Plus:  This plugin is useful for tracking every individual page as well as the details about the keywords typed by the users.
•    Advanced Sitemap: This plugin helps in listing the products in the current store.
•    Post Affiliate Pro Connector: This Magento eCommerce plugin helps in managing the click and sale affiliate details automatically. It also helps in tracking them by using either PHP API or JavaScript.
•    IW PayPal Standard Currencies: This plugin lets you choose the currencies supported by PayPal, and also directly adds them to your shops admin panel.
•    J2T Points & Rewards: This plugin is useful for customers to gather points on products they purchased. Subsequently, these points can be used for discounts on their other purchases.
•    Fontis SecurePay: This plugin is primarily a payment module, mainly used for processing of payments through SecureXML gateway.
•    Checkout Newsletter: This plugin helps you to send newsletters to registered customers about your latest promotional offers, sales, products, etc.
•    Events Calendar: This Magento plugin is used to display your events on your website.
•    Exploded Menu: This plugin helps in replacing the standard menu with a multi-column drop down menu system.
•    Magento EasyLightbox: This plugin is used for displaying the images of your products as a lightbox.
•    Teaserbox: This Magento plugin shows the teasers of your products if they are available.
•    Magento EasyTabs: This Magento plugin adds extra information tabs on your product page in your website.
•    MostViewed module: This plugin automatically generates a list that shows the most viewed products in your website, and also displays the list at the homepage in the customer area.

SEO tools that assist you to optimize your website

Are you thinking about managing your website? Have you even been spending few hours in a day to optimize your website? Are you not getting close to the results that you are expected to achieve?

Yes, these are definitely the challenging tasks that most SEOs have to meet in their daily activities. There are so many things to do that it seems you have to do them by yourself, or you need to hire an SEO agency to do the job for you.
Top-SEO-ToolsIf you are planning to do it by yourself, you need to get some good SEO tools that will help you to optimize your website more efficiently. SEO tools are very well known for assisting you in your SEO campaign in a more relaxed and convenient way and also in a quick manner at the same time.

The following are some of the tools that assist you to optimize your website:

  • AdWords Keyword Tool
  • SEO by Yoast
  • Majestic SEO
  • Google Analysis
  • Google Drive
  • Advanced Web Ranking
  • Google Webmaster Tool
  • Ahrefs

AdWords Keyword Tool: This is a great tool to start with, especially for the beginners SEOs. This tool is an external keyword suggestion tool provided through Google AdWords. It provides detailed information about the competition in the industry and about researching keywords whether locally or globally.

SEO by Yoast: This tool is really an efficient tool for optimizing your webpage effectively. It works perfectly when you optimize your website content with the help of different steps of SEO.

Majestic SEO: This tool is a beginner-friendly tool for SEO, helps you to determine the backlink strategy from competition by comparing them with your business. This tool will also show your backlink’s history, and also can gather information from others into your own tools through API as the Link Intelligence.

Google Analysis: This is a handy tool for SEOs in their SEO campaign, as it helps in getting you informed of the URL as well as blog analysis including its traffic, target audience and conversations.

Google Drive: This tool is formerly known as Google Docs. It has the ability to use XPath that will allow you to inspect and verify the external web data such as web contents, Meta descriptions, page rank and titles.

Advanced Web Ranking: This is an SEO tool that will help you to search outranked keywords. It also assists you to evolve in the SEO proposal that supplies the most top Return on Investment or ROI. This tool will also analyze your steps in link building, and shows your search ranks and also produces an automatic operation of reports.

Google Webmaster Tool: The service provided by this tool will help SEOs to track their website’s indexing status, sitemaps, most keyword hits, and a loop of links into their website including both external and internal.

Ahrefs: This tool will help you to find out what keywords your competitors are targeting. Also, it will investigate links in which the database can boast over 50 billion URLs.

Meta Tag Extractor: This is a strong tool that will extract any website’s meta tags, useful information in decisive that keywords area unit serving to the rivalries website rank higher than yours.

HTML Optimizer: This is a handy tool that helps you to remove all the extra white spacing in your HTML website. It also helps in optimizing your websites for faster load speed.

Web Design Trends in the year 2014

As the World Wide Web continues to evolve, new web design trends, techniques and ideas are also surfacing constantly. To ensure that your website is effective and reaching your visitors in the best possible way, it is necessary for you to analyze your website design, content and features frequently.Some new trends were arriving in 2013; however, some among them have been faded out and others are stuck around and still having a strong presence.  While in 2014, these are some of the web design trends that have started to emerge:

web-design-trendsSingle Page Websites
A single page web design is great for small websites that don’t have too much of the content. It helps you to keep your content easy to navigate while heavily relying on scrolling.  The single page design technique enables you to convey linear and controlled information to your visitors and makes them focus on important details.

Scrolling
Today, website visitors are used to scroll down a website to read more information that leads to more possibilities for the layout of your site. A lengthy homepage with many web design elements can help convey more information to the visitor; however, longer pages can also overwhelm visitors if they are cluttered with website content. In 2014, keep an eye out for lengthy and considerately designed web pages, and also consider about how you might engage your visitors by encouraging them to scroll.

Flat UI
Flat user-interface or flat UI is an up-and-coming concept in web design, which is being implemented on so many websites. This is a technique that focuses on website content and provides a fundamental design with less distracting elements. Flat UI takes a much more basic approach, mostly with a less image-intensive web design. Less number of images and simpler web design elements enable faster load times and thus help those who will load the website on a slower internet connection.

Fixed Header Bar
Previously, menu bars are placed in the header of a website, mostly near the logo. As the users scroll down, the navigation would disappear with the header. So, if the users want to navigate further on the website, they have to scroll back to the top of the web page. To avoid this, many websites have now fixed the header bar at the top of the browser window, allowing it to follow users as they scroll down the web page. This allows users to easily access the menu, and thus improves navigation and serves as a subtle prompt for the users to drive deeper into the website.

Large type
If your web page consists of too much of the text, then your visitor might choose not to take the time to read it. Large type can help you to make headings that draw the attention of the readers and make them to read the rest of the content. Generally, the average reader decides within a few seconds whether your website is worth exploring. So, these large headings can help you to grab the attention of the readers and pull them into other content on your website.

HTML 5 Animations / CSS 3 / JavaScript / Flash / Silverlight
For so many years, Adobe’s Flash plug-in is dominated video, games, and other animations on the World Wide Web. However, recently, Microsoft’s Silverlight plug-in helps to cover much of the same ground similar to Flash. Both Microsoft’s Silverlight and Flash are rapidly fading due to the emergence of JavaScript, HTML, and CSS, which help bring a website to life and create an excellent and unique browser experience.

Parallax Scrolling
Parallax Scrolling is a special scrolling technique that helps in animating both background and foreground images as you scroll. This not only creates depth but also the web page to life. As you scroll through the web page, both text and other graphics will become animated, and they also move on the web page to help create scenery and change content.

Large Backgrounds
In the past, having large background images on a web page is hideous as it takes too much time for loading. Also, it makes a website look horrific, distracting and annoying. But, nowadays, large background images are no longer an issue of loading time. But, the question here is whether the background image fits with the website. With the perfect web design and image, the web designers can easily connect large background images into the rest of the web design, helps in enhancing the user experience.

Video Backgrounds
In previous days, the browser limitations and the low internet speed connections prevent video backgrounds from being easily implemented within a website. However, the newly introduced browsers can able to seamlessly play video that can ingeniously augment a website’s design. This is because video backgrounds are generally designed to support the website design and content.

Responsive Web Design
The best way to implement a mobile website is a responsive web design. It helps you to avoid having a completely separate set of content and a new web design. Using responsive web design, you can utilize existing content that perfectly responds to the resolution of any devices, such as mobile, tablet or desktop, whichever your visitor is using. Within a responsive design, you can accentuate website content important to mobile users, such as time, location, or phone number.  The responsive web design has been very helpful to maintain mobile websites effortlessly; Instead of just having to persistently change a second set of website content, the responsive web design will integrate with your already existing content to provide a flawless browsing experience for your mobile visitors.

High-Resolution Screens
Due to the adaptation of Apple’s Retina screens within the iPhone, iPad and MacBook products, we have seen the requirement to have high resolution graphics integrated into websites. Hence, high-resolution screens are doing a great job of reducing pixilation and making websites look exceptional.

Third-Party Services
Third-party services are available in handy, helps in showing video on a website, implementing a newsletter system, or collecting stats on visitors to a website. Using third-party services, you can get your website access to fantastic and robust software that can satisfy many expectations.

Software as a Service (SaaS)
Software as a service or SaaS allows you to integrate with a service that is already being developed for solving a problem. These services are free for a certain amount of usage and then they charge for additional usage or for more features. Examples for Software as a service are MailChimp, Post Kudos, etc.

Open Source Software
Open source software helps you to build and implement so many features faster than ever, as it is developed by a large community to solve most common problems. Today, many websites are relying on content management system for adding, updating, and maintaining the content on the website. These content management systems are often open source platforms that have a community frequently adding new features, fixing errors and creating additional plug-ins to enhance the system.

Conclusion
The above mentioned web design trends are booming in this current year 2014. It is nonetheless agreeable that many of these web design trends are going to set solid foundations for the future. Also, there is no doubt that there will be even bigger and industry-changing web design trends will take off in the next coming years.

Digital Marketing Helps You To Stand Out In The Online Market

If you are really concerned about your online business to grow up and excel to the success, and also you want it to come up with relatively distinguished ratings, then look out for digital marketing to your target audiences.

To profitably promote your product or business, then choose digital marketing to attract your target audience in an effective manner.
Digital-Marketing
Digital marketing is the perfect medium to promote your products or brands through various forms of electronic media or digital media channels such as email, mobile phones, social networks and the like. It has become very important due to the rise of technology and also the growing awareness that make people expecting more qualitative and quantifiable results.

Digital marketing is completely different from traditional marketing. Earlier, the traditional marketing method of promoting your product or brand used to be very slow and not very effective.

But now digital marketing has changed the trend in the marketing industry. It has become very popular among business people, as it is so pervasive that consumers have access to information any time and any place they want it.

In these days, digital media has become ever-growing source of entertainment, shopping, news and social interaction. Therefore, the consumers are now exposed not just to what your company says about your product or brand, but also what others saying as well.

Therefore, the use of digital marketing enables you to measure quantitative results, providing you information about exactly who was exposed to your message, and also when and which actions the viewers performed as a result.

Using digital marketing, you can launch successful campaigns without having any prior knowledge, and also not hiring any professional who is expertise in this niche. As digital marketing has so many significant advantages, it becomes an important addition to your business and helps you to achieve success.

So, do you want to effectively promote your product or brand? Look out for a professional digital marketing company that provides you with premium and cutting-edge solutions focused on your business requirements.

Generally, there are three most ingenious solutions that help you to grab for better promotions. They are the web presence, email marketing, and better engaging customers. These cost-effective solutions are offered by many of the digital marketing companies that you find assisting.

There are some professional companies that expertise in growing your business through online marketing channels. They usually implement the right customizing solution. To find the most appropriate digital marketing channel for your business, you need to examine the requirements and resources of your company.

Whether it is email, mobile phones or social marketing, or may be numerous channels that incorporate the different types, the professional digital marketing service providers will offer you simple, effective, advanced and comfortable solutions.

How to create mobile apps using PhoneGap?

What is PhoneGap?

PhoneGap is an open source mobile development framework that enables you to build mobile applications for various platforms by using eminent web technologies such as HTML, CSS and JavaScript.

The main idea is to build one application using the architecture of PhoneGap and distribute across manifold platforms such as Android, iOS, Windows Phone 7, Blackberry, Symbian, webOS and Bada.

PhoneGap

The following are some of the main reasons that you want to build PhoneGap applications:

•    PhoneGap applications have the potential of running on various mobile platforms like iOS, Android and Windows Phone.
•    You can use web development skills of already existing developers instead of learning and implementing device-specific languages such as Java or Objective-C.
•    You can make your applications accessible to more than one native APIs such as camera, accelerometer, etc.
•    The applications that you develop using PhoneGap will be available offline also.
•    You can make your applications available in an app store or market and monetize it.
•    You can make the icon of your application appear on the home screen of mobile devices.

If you want to build a native application for iOS, Android, Windows Phone and other devices, then use the PhoneGap that wraps your HTML, CSS and JavaScript into an application, which can be installed on mobile devices, and provides access to some of the device APIs like camera, location, permanent storage, and phone’s contact list.

However, WaveMaker is an open source software development platform that supports you to build native applications. It provides users with easy access to most common PhoneGap APIs, a build option for building a zip file that can be uploaded to a location where your project will be converted into native applications, and the tools that enable you to build PhoneGap applications locally on your system.

PhoneGap acquires the whole WaveMaker client-side runtime environment and your entire project files, and then provides access to them through iOS, Android and Windows WebView components.

PhoneGap APIs

The two tools that are used to access the PhoneGap APIs are as follows:

  1. PhoneGapService component
  2. A typical ServiceVariable

PhoneGapService component: Insert PhoneGapService component from the Studio’s Inset menu, and you can able to set an operation to any of the below mentioned device APIs.

  • geolocation_getCurrentPosition
  • notification_beep
  • notification_vibrate
  • contacts_read
  • contacts_delete
  • contacts_save
  • capture_picture
  • capture_audio

A typical ServiceVariable:

  • Calls a server
  • Sends inputs and a method to the server
  • Gets back a response
  • Stores the response; allowing you to access it via., binding or calls to getData or getValue
  • Calls onSuccess, onError and onResult

Local Storage

You can access LocalStorage by using your wm.Variable/ServiceVariable/LiveVariable’s saveInPhonegap property. Any data that is stored to your Variable/ServiceVariable will also be stored in permanent memory.

Other APIs

You can get an entire list of APIs that are provided by PhoneGap from the website http://phonegap.com.

PhoneGap Build Server vs. Local Build

PhoneGap Build Server:

This server requires no installation or configuration. You just need to register with their website and then upload the zip file that Studio generates. Instead of installing and configuring various development environments, you just let the build server do all of the work.

Local Builds using XCode or Eclipse:

There is installation, setup and if you have made any mistake in this, then definitely debugging involved. Once you set up the environments, the time that is taken between hitting Save in the studio, and viewing the updates to your project that is running in an emulator is not more than 20 seconds.

Register PhoneGap Build Server:

You can register Phonegap’s build server for free.  To configure your build, go to Studio’s File menu -> Deploy Project submenu -> PhoneGap Build, and then hit the Ok button. This will generate a build for you. Then you can upload the generated build at http://build.phonegap.com.

It will take only few minutes to upload your project to the build server. Once it is done, it would have generated iOS, Android, Windows Phone and other applications.

Building using Local Development Environments

Generally, when you test your applications, your server runs on localhost. To do effective testing, you need to ensure that your test device can access your localhost server, or use Emulators that are running on the same machine.

You can do this by simply connecting them to the same wireless router, editing config.js, and then setting wm.xhrPath to have the IP address of your computer to the wireless router.

Debugging

You can able to install a debugger onto your computer. The debugger allows you to use an entire webkit debugger that helps you to debug your application when it is running on test device or an emulator.

Error Messages

1) When launching the application on an Android device.
Error message: The connection to the server was unsuccessful.
Solution: You have to move the loading of remote resources out of index.html and also into your application where it will fail gently.
2) http://build.phonegap.com, IOS build
Error message: You must provide a signing key first
Solution: Start reading https://build.phonegap.com/docs/ios-builds.
3) http://build.phoengap.com, Blackberry build
Error message: Too many files in www directory
Solution: Buy a phone from someone else

Resources/Links
•    To use the PhoneGap API, use this link: http://docs.phonegap.com/
•    To log into the PhoneGap build server, use this link: http://build.phonegap.com
•    To configure your PhoneGap build server app, use this link:  https://build.phonegap.com/docs/config-xml
•    To use the PhoneGap API natively within a browser, without using a PhoneGap build, then use this link: http://phonegap.com/2012/07/09/phonegap-and-dolphin-browser-garage-api/

What are the benefits of using CodeIgniter framework?

Nowadays, you have so many open supply platforms that enable you to develop websites for gratis, but, only a few of them like CodeIgniter allows a hassle-free website development, as it provides various features in a suite to support quick and efficient development.

Php-Codeigniter-FrameworkCodeIgniter is an open source rapid application development framework that is used to develop dynamic websites with PHP. However, CodeIgniter is not a perfect PHP substitute; it is a PHP driven framework that includes a grab-bag of plug-ins, libraries, modules and other resources to support complicated PHP procedures and functions.

CodeIgniter is a very simple and elegant toolkit that comprehensively serves you with many benefits:

•    As CodeIgniter is an open source framework, it is really simple to configure
•    It is easy to learn, adopt and deploy
•    It allows you to easily do customization for your own requirements
•    It simplifies the PHP syntax
•    It makes coding in PHP very simple, quick and easy to use
•    It is a brilliant framework used to learn more about how PHP works
•    It allows you to streamline the code underlying your web pages easily
•    It is built on a linear and easy-to-use folder structure
•    It is a depiction of straightforward solutions
•    It supports easy, hassle-free migration from server hosting to server hosting
•    You can apply a new functionality that doesn’t affect the customization at all
•    It provides suppleness and effortless management with an MVC based framework
•    Active Record Implementation is outstanding and easy to remember
•    It provides simple configuration and also customization of configuration files
•    It facilitates easy working with different kinds of developers
•    It consists of a good collection of possessed libraries
•    Excellent documentation of the user guide that helps coders to use the entire framework easily
•    It enables to integrate its own existing scripts and develop core libraries for the system
•    It is lightweight and widespread Thai user base
•    With the help of CodeIgniter, you can make synergistic, spontaneous, interactive, and proficient websites in no time
•    As CodeIgniter provides an extensive compatibility along with standard hosting accounts, configuration and typical coding rules are not needed
•    CodeIgniter uses a direct approach while handling models. The workings of CodeIgniter are very clear as well as open, hence it is easily understandable what is happening and therefore it is simple to use
•    It underpins the MVC approach to website development, i.e., a good practice philosophy that must be adhered by all developers
•    Using CodeIgniter, You can construct your own cleaner URI lines