Facebook marketing is a great, easy and affordable way marketing opportunity that helps you to promote your business. It is a huge business and recently there have been enormous changes occurring in the way Facebook pages for businesses are handled.
You can increase your brand image by having a Facebook page specially created for your business, and enhance it by adding few good Facebook apps. These Facebook apps will engage your customers and generate traffic to help you achieve your social media marketing objectives effortlessly.
So, are you having a Facebook page that works for your business? Have you ever considered using Facebook apps to enhance your business?
In this article, let’s have look at the most popular Facebook apps, the different ways to use the Facebook apps, and how the Facebook apps generally work on your Facebook page.
Using apps is a best way for a business to create a Facebook page that makes the best impression on new page visitors. They enable you to do all sorts of things on your Facebook Page without scripting your own code.
Some most famous Facebook apps that enhance your brand’s Facebook page are Heyo, North Social, Pagemodo, ShortStack, Static HTML – Thunderpenny, TabFoundry, TabSite, Woobox, Aweber Web form Tool, YouTube for Pages, Networked Blogs, Sweepstakes, etc.
Before you get started, let’s analysis how to create Facebook apps and use them on your Facebook page.
You have so many easy ways to get off the fence on app creation and move towards the direction where the social web has already headed. If you don’t have a Facebook app, then definitely you will be disappearing in the competitive online marketplace.
Facebook apps or custom tabs on Facebook are manually installed on your Facebook page. You can show up all those apps underneath the cover photo. Suppose, if your Facebook page has more than four custom tabs, then your user must click the down arrow on the right side of the tab cover photos to reveal all the apps.
Generally, every Facebook page consists of four standard Facebook apps. They are Photos, Events, Videos and Likes. Other apps are basically created by a third-party developer, not by Facebook. Most apps are designed on the app website and later installed on the Facebook page.
At a time, you can install up to eleven Facebook apps on your Facebook page. But, only four apps are visible in the thumbnail images directly under the cover photo. While Photos always appears as the first app, you can choose which apps must be displayed in the remaining three spots.
Some users may not have any idea about how to reveal all the apps. Hence, make sure that you include your most important Facebook apps in the top row of visibility. This is very important to be remembered when creating and adding the Facebook apps on your business Facebook page.
Here are some of the ways to use the Facebook apps to increase your brand image:
- Integrate other social media channels:
Besides using Facebook, some people think of their various social networking websites too. So, to cross-promote content from various other social media such as Twitter, Instagram and PInterest, you need to use a free app like Statigram on your Facebook page. However, Tabfusion and Woobox are the other two Facebook apps that enable you to integrate various social media channels on your Facebook page.
- Publish your blog to Facebook:
If you have a blog, then you need to repost blog entries to your Facebook timeline. On your Facebook page, share new posts in the news feed and house an archive of your blog posts. RSS Graffiti and NetworkedBlogs are the two most popular tools used for blogs to integrate with your Facebook page.
- Run contests and promotions:
In addition to hosting the promotion on your Facebook timeline, you can also manage your contest by using a Facebook app. There are some Facebook apps that help you to get your contest out to your fans and start increasing traffic to your Facebook page. Offerpop is an app that provides a huge variety of contest app types to choose from.
- Add email subscribers:
Do you want to directly communicate with the people who like your page, through email? Constant Contact and MailChimp are the online marketing service providers who offer best sign-up apps for your Facebook page. However, TabSite is a third-party app that offers an email sign-up app as part of their free package.
- Enable e-commerce:
Besides selling your products on your website, you can also offer your products through your Facebook page. Heyo is an app platform that provides good templates to build out commerce-oriented tabs and add product links to increase sales.
- Provide customer support:
Nowadays, most people are using social media to post feedback about the products they use. You can use apps like Get Satisfaction and Parature to get feedback and help support users right from your Facebook page. Using Facebook apps, you can collect the information you need and respond to people appropriately.
On the other hand, when running contests, promotions or more distinct marketing campaigns, it can be consoling to know that you are working with a preferred marketing developer. They ensure that you are complying with all the guidelines of Facebook, and get the most out of the platform.
If you want to get more out of your Facebook page, you must provide more convenience to your fans. Suppose if you want to have multiple tabs or apps on your Facebook page, it is recommended for you to look at the professional companies, which provide a suite of apps to determine what meets your requirements and fits your budget.